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MMA Meeting: The Evolution of Social Media Marketing

By Rachel Schlow For its first in-person meeting in three years, the Media Management Association (MMA) welcomed Anthony Santana, co-founder and chief marketing officer of Hardcore Advertising, to discuss the evolution of social media marketing in the United States. Hardcore Advertising is a local full-service advertising agency that offers numerous services ranging from social media strategy to website creation. Born and raised in Miami, Santana has more than 15 years of experience in both media and marketing industries. He earned his M.B.A. degree in International Business from Florida International University. [...]

2023-02-08T11:24:18-05:00February 8, 2023|Media Management|
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Instructor Uses Video Games to Promote Social Change

By Barbara Gutierrez School of Communication associate professor Lindsay Grace creates video games that will challenge people’s perceptions and biases, one player at a time. Students enrolled in School of Communication associate professor Lindsay Grace’s classes spend a great deal of time playing video games. Also the Knight Chair in Interactive Media, Grace is a kind of celebrity in the video game world. He creates games to promote social change, and that is what he teaches in his classes. Through his work, both at the University of Miami and outside [...]

2023-02-07T12:08:53-05:00February 2, 2023|Interactive Media|
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Inaugural Shorts Miami International Film Festival Coming to the Bill Cosford Cinema

The internationally recognized University of Miami School of Communication announces its inaugural Shorts Miami International Film Festival, to be held Feb. 3-5 at the Bill Cosford Cinema in Coral Gables. The festival seeks to showcase emerging and established filmmakers in a competition that aims to promote excellence in short form narrative and documentary filmmaking. Monetary awards of $500 will be given to the best jury-selected U.S. or international short film (20 minutes or less) in each of the following competitions: Narrative and Documentary. A $500 Best of the Festival cash-award [...]

2023-02-07T12:09:48-05:00January 23, 2023|Motion Pictures, School of Communication|
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Students Focus Their Cameras on New Artists at the U

By Janette Neuwahl Tannen Film students in Professor Ed Talavera’s class learn key skills in cinematography, while helping to create music videos at no cost for emerging artists. Before this fall, junior Grecia Dianel Rivera had never performed her own songs for a video audience. Yet, early in October, a class of 15 film students surrounded the young Puerto Rican vocalist as she lip-synced along to one of her own songs, “Cuanto es dos mas dos,” or “How much is two plus two?” in a studio at the University of Miami School [...]

2022-12-12T11:08:38-05:00December 12, 2022|Motion Pictures|
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SoC Alumni Shared their Perspectives During Distinguished Alumni Lecture Series

The University of Miami Alumni Association recently held its Fall 2022 Distinguished Alumni Lecture Series, “Unpacking the Midterm Elections: What's Next?,” featuring several alumni from the School of Communication. SoC alumni Joshua E. Johnson, B.S.C. ’02, Bryan Llenas, B.S.C. ’10, and Javier E. Morgado, B.S.C. ’99, joined Jorge Ramos, M.A. ’96, for a discussion moderated by Katie Phang, J.D. ’00, and hosted by Devang B. Desai, A.B. ’97, J.D. ’03. Karin Wilkins, dean of the School of Communication, shared remarks at the end of the panel. The lecture centered around [...]

2022-12-12T12:52:27-05:00November 28, 2022|School of Communication|
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Career Advice to Graduates: ‘Never Give Up!’

By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]

2022-11-21T13:11:42-05:00November 21, 2022|Media Management|
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Interactive Media Offers New M.F.A. Scholarship for STEAM Educators

By Karina Valdes With the rising need for Science, Technology, Engineering, Art, and Mathematics (STEAM) educators, the University of Miami School of Communication is tackling this need head-on. Prospective students interested in earning a Master of Fine Arts (M.F.A.) in Interactive Media now have the opportunity to apply for a new scholarship. The South Florida Educator Opportunity Award is presented to an M.F.A. student who commits to remaining in South Florida and teaching in a community college or public school (K-12) for a minimum of three years after graduation. "Our [...]

2022-11-17T10:13:45-05:00November 16, 2022|Interactive Media|
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Cinematic Arts Professor Helms Creative Development of 360 VR Project

By Karina Valdes After great success with their last virtual reality (VR) project, the Ohio Department of Medicaid commissioned a new original 360 VR series, Medicaid Care Experience Simulation (MCarES). The series addresses health equity and cultural humility for the LGBTQ+ community, elder abuse in older adults with disabilities, and maternal infant health and intimate partner violence. Rafal Sokolowski, a recently hired assistant professor in the Department of Cinematic Arts, took the helm in creating and developing the series, working as the show runner to conceive the stories and produce scripts for [...]

2022-11-02T10:38:05-04:00November 2, 2022|Motion Pictures|
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MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|
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Film Professor Shares Top 5 Film Picks for a Spooky Weekend

By Christina Lane Christina Lane, professor in the Department of Cinematic Arts and associate dean of graduate studies for the School of Communication, shares her top suggestions for films to watch this Halloween. I love spooky films all year round, and especially during Halloween season. Here are my top 5 in no particular order: Halloween (1978) The 1978 “Halloween” is fantastic, beginning with its opening orange title credits and the iconic jack-o-lantern. I know that “Halloween Ends,” released this month, is receiving a lot of buzz, but it's hard to beat [...]

2022-10-31T12:01:19-04:00October 31, 2022|Motion Pictures|
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