IG and TikTok: @jordan.shoedog
About the Role
I’m a third-generation shoemaker and own a footwear manufacturing business that produces millions of pairs of shoes a year. We have the factory, the design team, and the inventory. It’s an established and profitable business.
I recently launched @jordan.shoedog to pull back the curtain on how shoes are actually made. The proof-of-concept worked. Now, I’m building a dedicated “Shoedog Lab” in Miami Beach to take it to the next level.
We are building the definitive “Insider” footwear channel. We dissect shoes (literally, with a band saw), analyze quality, and break down market trends. We are not hypebeasts; we are technical, educational, and cinematic.
What We Want
- A “Predator” (Producer + Editor) who lives on TikTok/Reels.
- You understand that if the hook is boring, the video is dead.
- You know how to take a technical topic, make it entertaining for a mass audience and tell a story.
- You have an eye for culture and trends.
- Virality > Production Value: You know how to set up lights and mics, but you understand that a great story beats a fancy camera every time.
What We Don’t Want
- Corporate marketing videos.
- TV style broadcast editors who are slow.
- Someone who knows less about social media than I do.
What You’ll Do
- Run our Channels: You are the hands-on lead for @jordan.shoedog. You shoot, you edit, you post.
- The “Lab” Shoots: We cut shoes in half. We tear apart leather. We analyze construction. You need to make this look good (macro lenses, ASMR audio) but pace it like a TikTok.
- Retention Hacking: You aren’t just editing; you are studying the performance. Why did viewers drop off at 0:03? What needs to be improved?
- Work Hard: We are aiming for high-quality, consistent output. Speed matters.
Compensation and Structure
- Role Type: Monthly Retainer (Contract).
- Pay: $3,000 – $4,000 / month (Based on skill level and speed).
- Schedule: You manage your own hours. We batch-shoot in the Miami studio 1-2 times a week. As long as the videos hit the deadline and the quality standard, I don’t care when you edit them. However, we will grow with in person time.
- Growth: This is a “prove it” contract. As the channel grows, this role can evolve into a full-time salaried position with performance bonuses.
To Apply
- Your Portfolio: Must show relevant, social-first content. If your reel is full of slow corporate interviews or wedding videos, this isn’t for you.
- The Tools: You are fast in Premiere Pro or DaVinci, but you aren’t too proud to use CapCut.
- Aesthetically Sharp: You don’t need to be a footwear designer (that’s my job), but you need to have “an eye” for aesthetics.