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Media Management

Rethinking media strategy with AI

Rethinking media strategy with AI The intersection of AI, business, and branding comes to life in the Department of Journalism and Media Management course, Managing Media Brands. Anthony Santana, co-founder of Hardcore Advertising, is teaching Managing Media Brands for the second semester. By Claire Millisor 2-10-2025 Artificial Intelligence (AI) is quickly transforming industries, and rather than shying away from it, professors like Anthony Santana are integrating AI into their classrooms. Santana, an adjunct professor at The University of Miami’s School of Communication, is also the co-founder [...]

2025-02-11T09:54:02-05:00February 10, 2025|Media Management, School of Communication|
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Going the distance

Going the distance University of Miami senior Cormac O’Brien is setting personal and team records and enjoying the camaraderie and connection that come from distance running—the sport he’s grown to love. Distance runner Cormac O'Brien is succeeding in the classroom and in his sport. Photo: Courtesy of Cormac O'Brien By Michael R. Malone 2-4-2025 This story originally appeared at News@TheU. It’s taken four years and several thousand training miles, but Cormac O’Brien feels he’s finally hitting his stride. His grades are up—O’Brien has earned Atlantic Coast [...]

2025-02-11T09:54:32-05:00February 10, 2025|Media Management, School of Communication|
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Bridging the gap between classroom and media career

Bridging the gap between classroom and media career Oscar Gutierrez and Madison Hurtado at the 2024 IRTS Multicultural Career Workshop in New York City.   By Abbie Bernet 12-9-2024 Two first-year Media Management, M.S. students, Madison Hurtado and Oscar Gutierrez, had the opportunity to attend the prestigious 2024 IRTS Multicultural Career Workshop in New York City. The event, a premier gathering for media and entertainment professionals, brought together leaders from top companies like NBCUniversal, Comcast Advertising, Google, and Omnicom Media Group. The workshop, now in its 40th [...]

2024-12-10T09:16:26-05:00December 10, 2024|Graduate Studies, Media Management, School of Communication|
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How has the communications landscape changed?

How has the communications landscape changed? School of Communication professors reflect on the evolution of their industry during the past four decades and how those changes have reshaped journalism and the delivery of news. School of Communication Dean Karin Wilkins. Photo: Abbie Bernet/University of Miami By Barbara Gutierrez11-06-2024This story originally appeared on News@TheU. In 1980, more than 62.2 million American households received a daily newspaper at home. Consumers got their national television news from three major television networks: ABC, CBS, and NBC. Magazines were growing in popularity. People [...]

2024-11-08T08:43:16-05:00November 8, 2024|Broadcast Journalism, Communication Studies, Journalism, Media Management, School of Communication|
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The Next Step in My Career: Consulting Internship with Newlink

The Next Step in My Career: Consulting Internship with Newlink Marisa Marcos at Spring 2024 Commencement. By Marisa Marcos Marisa Marcos is a recent graduate of the Media Management, M.S. program at the University of Miami. She agreed to share her experience as a 2024 summer intern. Between May and July 2024, I embarked on an enriching journey as an intern in the Crisis and Reputation Department of Newlink, “an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in Argentina, Mexico, Peru, Spain, and the [...]

2024-08-21T18:19:29-04:00August 21, 2024|Media Management|
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Award-winning year for the School of Communication

By Barbara Gutierrez It has been a stellar year for the University of Miami student publications and media outlets of the School of Communication. Altogether the publications and student-led television shows have garnered an impressive number of awards. The Ibis yearbook received a Pacemaker award for 2023 by the Associated Collegiate Press (ACP) at the University of Minnesota at the ACP National Conference in La Jolla, California. The Ibis yearbook also received the Best of Show Yearbook at the conference. The Pacemaker is considered one of the most prestigious prizes in [...]

2024-05-03T14:23:54-04:00May 3, 2024|Advertising, Broadcast Journalism, Journalism, Media Management, Public Relations, School of Communication|
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Hands-on Learning at the U: Sports Reporting

By UM Admission Step into the fast-paced world of sports journalism with Professor Kaufman's transformative Sports Reporting class. Professor Kaufman prefers to call her Sports Reporting class at the School of Communication an internship. This hands-on course takes advantage of Miami’s major sports markets and allows students to hit the ground running, giving them firsthand experience in sports reporting for print, broadcast, and digital outlets. With press badges in hand, their phones on recorder mode, and direct access to professional athletes, Professor Kaufman’s students are no different than the professional [...]

2024-01-11T12:28:27-05:00January 11, 2024|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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Journalism Education Leaders Stand Up for Local News: ‘Democracy is at Risk’

In response to the alarming decline of local news outlets in the United States, the Department of Journalism and Media Management at the University of Miami School of Communication is working with leaders of journalism programs across the nation in a collaborative initiative. "The faculty and students of the Department of Journalism and Media Management are pleased to contribute to local news through our Community Wire and UMTV, but we know there is much more that must be done," said Sallie Hughes, chair of the Department of Journalism and Media [...]

2024-01-09T12:20:23-05:00January 8, 2024|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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