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About Karina Valdes

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So far Karina Valdes has created 695 blog entries.

UM School of Communication Students Win 14 ADDYs

Mailers, apps and marketing campaigns characterized by their innovation led to School of Communication students taking home six gold and eight silver local ADDY awards. Students used skills learned in the classroom to take on corporate clients by creating campaigns for Mary Kay, Maker’s Mark and Johnnie Walker. They also tackled global and social problems, ingeniously addressing the issues of cyber bullying, Ebola and childhood obesity. Winning a gold or silver local ADDY award is the first of three steps to the national Student American Advertising Awards Competition. “The ADDYs [...]

2019-12-17T19:41:04-05:00March 10, 2015|Advertising, Motion Pictures, Public Relations|
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And The Award Goes To…

By Lizzie Wilcox Two high school outcasts stumble across a cannibalistic alien and find themselves caught up in a big government conspiracy. No, this is not breaking news; it is Megan Rico’s screenplay that won her the Michael Collyer Memorial Fellowship in Screenwriting. The Michael Collyer Memorial Fellowship is awarded to an undergraduate student who plans to pursue a career in screenwriting. The Writers Guild of America, East Foundation chooses the recipient from a number of universities and colleges. The winner is provided with $10,000 and a mentor to write [...]

2019-12-17T19:41:30-05:00March 4, 2015|Motion Pictures|
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Professor Ed Talavera’s Work Screening at MIFF

By Barbara Gutierrez The camera work of University of Miami Professor Ed Talavera, chair of the Cinema and Interactive Media department, will be on display during this year’s Miami International Film Festival’s Culinary Cinema along with the marvelous cuisine of Peruvian chef extraordinaire Gaston Acurio. Finding Gaston, a film Talavera co-produced and filmed with director Patricia Perez, will be shown on Monday, March 9 at the Miami Dade College’s Tower Cinema as part of this year’s festival. The documentary is a gastronomical gem that follows Peruvian chef and world-renown restauranteur [...]

February 24, 2015|Interactive Media|
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How 25 Hours Without Sleep Produces Professional Advertising Campaigns for Nonprofits

Sleep is overrated. No one knows that better than Meryl Blau, faculty advisor to PhilADthropy and professor at University of Miami’s School of Communication. Since 2010, Blau has put together 16 teams of student and professional volunteers and led them on a 25-hour caffeine-fueled advertising rolling coaster. The end result? Sixteen nonprofits walk away with professional advertising materials that have been used in local and national campaigns.  “In 25 hours you guys were able to make all this?” asked Amir Whitaker, founder of Project Knucklehead, “You guys have been able [...]

February 13, 2015|Advertising, Public Relations|
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The UM Debate Team Does it Again: Novice Debaters Bring Home First and Second Place

With the promise of cold weather and stiff competition, the University of Miami’s debate team travelled to Indiana to compete in the fifth annual Hoosier Invitational Tournament in Bloomington. From Jan. 31 to Feb. 2, the UM team debated their way to the top of the rankings. UM Novice Debaters clinched first and second place for the University of Miami. The UM team of Kladius Maynard and Lucas Baker won five of seven preliminary debates, advancing into the semifinal debate where they won a 3-0 decision over the team from [...]

February 11, 2015|Communication Studies|
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PR Students Work Behind-the-Scenes During PhilADthropy

By Meghan Allison In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations. The teams worked at the School of Communication courtyard from 11 a.m. on Friday, Feb. 6, through the night, and finished at 11 a.m. the next day. Sponsors like Lime, Sir Pizza and Sergio’s provided sustenance to keep the participants energized as PREP students carried out all of the necessary tasks to keep [...]

February 10, 2015|Public Relations|
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PREP Students Bring Success to Fourth Annual Wine, Women and Shoes Event

By Jackie Martin and Brenda McGrane Perfectly catered for women who love wine, fashion and supporting an honorable cause, the 4th annual Wine, Women and Shoes event benefiting the Miami Children’s Health Foundation (MCHF) took place Wed., Feb. 4, at the JW Marriott Marquis in downtown Miami. While guests, equipped in their best stilettos, enjoyed the red carpet, fashion show, silent auction and wine tastings, PREP students worked diligently with the MCHF public relations staff to ensure the event was a success. Student responsibilities included media registration, gathering pictures and testimonials [...]

February 9, 2015|Public Relations|
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UM School of Communication to Create Open Educational Resource on Ocean Health

The University of Miami's Department of Cinema and Interactive Media at the School of Communication has received a two-year grant of more than $405,000 from the Friends of Stark Parks in conjunction with the Herbert W. Hoover Foundation. The funding will go towards the creation of a unique Open Educational Resource (OER) that will not only explain the science underlying ocean health management, but also help bring the specific work of top researchers from their worldwide field locations to university curricula. In an effort to develop "Media Building-Blocks of Ocean [...]

February 5, 2015|Interactive Media|
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Producer Stresses Media Experience

Flourish Klink is a writer, producer and self-proclaimed fangirl who is now working as a transmedia producer and writer for the Hulu original series “East Los High.” On Thursday, she spoke with students at the School of Communication about her work in the transmedia field, which she described as storytelling “across multiple delivery channels” where, ideally, “each medium makes its own unique contribution to the unfolding of the story.” “East Los High” was created with the motive of exploring the range of possible Latino characters stepping away from the traditional [...]

2019-12-16T18:50:26-05:00February 4, 2015|Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures|
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NATPE Conference Report: Experiencing the Programming Marketplace as an Intern

By Olivia Rosenberg, Media Management Senior “The experience is what you make it” is the only thing I was told prior to interning for the National Association of Television Program Executives (NATPE) Market & Conference. Needless to say, I did not know what to expect when I was selected as an intern for the January 2015 NATPE event in Miami Beach. I knew that NATPE was an annual conference where American and international television program buyers and sellers got together for business transactions and to discuss current issues, but what [...]

February 2, 2015|Media Management|
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