Natalie P. Mikolich, B.S.C. ’06, a sports publicist who has worked with various world class professional and Olympic athletes along with some of the leading sports and entertainment agencies, will speak on Friday to the UM chapter of the Public Relations Student Society of America about sports publicity and entrepreneurship. 

Mikolich launched her boutique firm, npm pr, in 2007. A former UM tennis player, she specializes in working with Olympic and professional athletes (such as ATP World Tour Greatest Doubles Team of All-time Bob & Mike Bryan, WTA World #1 Singles Players Victoria Azarenka, Caroline Wozniacki & Justine Henin, tennis stars Andy Roddick, Mardy Fish & John Isner, and Olympic Bronze Medalist Marlen Esparza) and companies in the sports, health, fitness, beauty and luxury lifestyle industries along with non-profit events.

Npm pr has produced coverage with top national and international, online, print and broadcast media including The New York Times, The New York Times Magazine, The New Yorker, The Atlantic, USA Today, Wall Street Journal, Sports Illustrated, ESPN the Magazine, TIME, PEOPLE, VOGUE, FITNESS, SELF, Health, Shape, Oxygen, Seventeen, Men’s Fitness, Men’s Health, AOL, FOX Business, FOX & Friends, CNBC, MSNBC, CNN, 60 Minutes, TODAY Show, Good Morning America and many more.  

Mikolich is also passionate about helping young professionals. She currently serves as the Communications Manager for the Manhattan Sports Business Academy (, a new summer 8-week sports business leadership program in New York City designed for undergraduate/graduate students and young professionals who want to gain invaluable experience in the sports industry.  

“I loved my time at the School of Communication, and I am always looking for ways to get involved with students,” Mikolich said. Mikolich will speak from 12:15 to 1:15 on Friday in CIB 5063.

UM PRSSA Lunch & Learn with Natalie Mikolich on Entrepreneurship and Sports Publicity
Where: CIB 5063
When: 12:15 p.m. until 1:15 p.m., Friday Dec. 6
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