UM Finishes Second in National Student Advertising Competition
When students on the School of Communication's National Student Advertising Competition team were tasked with targeting millennials for storied cosmetics brand, Mary Kay, they decided to take big risks, said Kelly Smith, B.S.C. '14, a creative director for the team. The team developed The Skinny Dip Challenge, a seven-day make-up free commitment to introduce millennial women to the brand's skin care line."We knew going into nationals that our client, who is a very established and successful brand, might not bite on something a little more provocative and risky, but the [...]









