Becoming a Media Entrepreneur: MMA’s First Lecture of the Semester
Founder and CEO of Digital Content Group and former University of Miami School of Business Administration adjunct professor, Jay Scharer, spoke to students of the Media Management Association (MMA) Wednesday evening at UM’s School of Communication. His presentation, “Becoming a Media Entrepreneur,” encouraged students to ask themselves “Is this what I want?” During his career, Scharer has developed new brands and content and helped existing brands expand and succeed in more than 40 countries. He has worked as the Director of Marketing at Fox Television Station Productions and a Vice [...]







