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Entertainment Law is in the Future for this Graduate

By Barbara Gutierrez Amanda Carballo helped produce an award-winning film during her undergraduate years at the University of Miami. Now she plans to earn a law degree to represent artists in the entertainment industry. Amanda Carballo did not think she wanted to come to the University of Miami. The 22-year-old had lived all her life in Miami, and she thought that going away made the most sense. When the acceptance letter arrived, however, she could not say no. “I am so glad I did accept,” she said. “Now I look [...]

2022-05-10T11:48:57-04:00May 10, 2022|Advertising, Motion Pictures|
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Q&A Session About ‘Second Life’ and the Metaverse

By Ally Polner On April 11, Wagner James Au, the author of The Making of Second Life (available in the Richter Library) and The Metaverse Blog New World Notes (https://nwn.blogs.com) responded to questions about Second Life and the metaverse from members of the Media Management Association. Below is a summary of these conversation exchanges, with slight editing for clarity. For recall, Second Life was created by Linden Lab in 2003 (nearly 20 years ago) and is described as an online community of avatars--a second life for its residents. Your book, [...]

2022-04-18T16:00:17-04:00April 18, 2022|Media Management|
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Gen Z Students Give Tips on How to Engage Their Peers

By Barbara Gutierrez Members of Orange Umbrella, the student-run communication consultancy at the University of Miami, recently offered their advice to local communication leaders at a major conference on marketing to their counterparts. Do you want to successfully market to Generation Z? Make sure you are transparent in your approach to marketing and sales and make sure that you use short, snappy videos in your advertising. These were some of the tips members of the University of Miami School of Communication’s Orange Umbrella offered participants at the “Borrell Miami 2022 [...]

2022-04-06T11:10:56-04:00April 6, 2022|School of Communication|
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Russia ‘Using Lies and Propaganda as its Main Weapons’

By Barbara Gutierrez All independent media and social media platforms have been banned from Russia to keep residents tuned in solely to state-owned and controlled news outlets. While Russia continued bombing different sites in Ukraine, Russian president Vladimir Putin addressed a large crowd at a pro-war concert in Moscow recently and told the participants that the military actions were necessary to prevent a genocide against Russian citizens. The event shows that the Russian propaganda machine is hard at work. The country is leading a campaign of disinformation and repression, according [...]

2022-03-28T12:37:51-04:00March 28, 2022|Journalism, Public Relations|
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What Matters to U Graphic Designer Reflects on Switching Major

By: Bianca De Paz What Matters to U Graphic Designer and graduating senior James Coccaro reflects on taking a leap of faith in his sophomore year after switching his major from pre-med to creative advertising. He decided to take a different approach and take several career quizzes that he came across online with results related to either graphic design or advertising, which stimulated his interest in wanting to learn more about the creative field. “Once I began taking a few intro to graphic design and advertising courses, I ended up [...]

2022-03-28T11:39:23-04:00March 28, 2022|Uncategorized|
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Cosford Cinema Invites You to Watch Movies with a Special Guest

By Amanda M. Perez A new series—Watching Movies With—aims to bring the South Florida community to the Bill Cosford Cinema at the University of Miami to spark engaging discussions about film. Nestled on the University of Miami’s Coral Gables Campus lies a gem of a venue that is open for everyone to explore. The Bill Cosford Cinema closed during the pandemic—but it is now back and welcoming guests with an array of programming that is aimed to pique the interest of a variety of audiences. As manager of the Cosford [...]

2022-03-21T12:35:33-04:00March 21, 2022|Motion Pictures|
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MMA Meeting: How to Gain Access in the Media Business

By Vivianne Martell In Feb. 2022, Brian Norris, senior vice president, direct to scale & commerce partnerships at NBCUniversal’s Advertising and Partnerships division and a frequent Media Management Association speaker, shared his advice with students for entering the media business. He has more than 20 years of professional experience in advertising and sales, including nearly 15 years in leadership positions. Norris began the presentation by retracing his own professional journey, which started at Lifetime Television as a sales assistant. A key trigger for his interest in advertising sales occurred when, [...]

2022-03-11T16:03:38-05:00March 11, 2022|Media Management|
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Invasion of Ukraine Highlights Social Media’s Role in War

By Barbara Gutierrez New technologies have increased access for everyone to stories, images, and videos chronicling Russia’s unprovoked invasion of Ukraine and the resulting destruction and misery. During the unprecedented incursion that Russia has unleashed on Ukraine, the interconnectedness and the immediacy and importance of social media have been starkly highlighted. Facebook, TikTok, Instagram, and Twitter are full of photos and videos of shootings, explosions, and burned-out Russian tanks and buildings. There are also videos of protests from Berlin to St. Petersburg, abandoned bodies of soldiers, and a stream of [...]

2022-03-10T11:20:03-05:00March 10, 2022|Journalism, Public Relations, School of Communication|
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Student-Produced Shows Nominated for College Television Awards

By Barbara Gutierrez UMTV’s SportsDesk and NewsVision—along with the 15 students who worked on the shows—have been nominated for Television Academy Foundation awards.Two University of Miami television shows have received nominations for the Television Academy Foundation’s 41st College Television Awards, which recognize excellence in student-produced programs from colleges and universities nationwide. The competition, considered the Emmys of college productions, will announce winners at the awards ceremony on March 26. The University’s nominations are in the “News and Sports” category for NewsVision and SportsDesk, two student-produced shows on UMTV. NewsVision is a [...]

2022-03-09T15:02:14-05:00March 9, 2022|Broadcast Journalism, Electronic Media, Interactive Media, Journalism, Media Management|
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PRSSA President Selected as Latina Project Scholar

By: Bianca De Paz Angelica Peralta, University of Miami’s PRSSA president and senior studying public relations and entrepreneurship, has been selected as a scholar for The Latina Project. The Miami Herbert Business School recently launched the program to help young women build social capital, succeed in their professional careers and establish their own entrepreneurial ventures. It is led by Susy Alvarez-Diaz, senior lecturer at the University of Miami, who has been Peralta’s mentor while taking entrepreneurship courses. “Susy is an amazing woman, and I asked her to be my mentor [...]

2022-03-01T12:51:29-05:00March 1, 2022|Uncategorized|
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