The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About Us
The New York Times advertising department is seeking an inventive and motivated marketing intern to join the Product Marketing group. In this role, you will work with partners across the organization to develop and execute compelling narratives that demonstrate the unique value of our products to advertisers across various mediums.
The Ad Product Marketing team is responsible for designing and developing product marketing programs, materials and policies for The Times’s industry-leading ad product portfolio. Partnering closely with colleagues across Core Product, News, Yield, Sales and T Brand, the Ad Product Marketing team ensures our media offerings are competitive, leverage our strengths, and are as easy to buy and execute as possible. We are focused on delivering effective storytelling to both internal and external customers to elevate the Times’s multimedia ad products. The ad product marketing intern will be responsible for supporting the team’s Managers in bringing products to market and ensuring a successful execution of the strategy, resulting in revenue.
Responsibilities may include:
- Develop and maintain the documentation of the strategy, positioning and messaging for ad products in our media product portfolio.
- Support the development of the go-to-market strategy for new and existing ad products, and create and maintain effective internal and client-facing materials that clearly communicate the value and unique advantages of those products.
- Mine internal and external databases to uncover bespoke insights and best practices that will help shape The Times’s advertising strategy and narrative
- Create resources to educate/train the sales and strategy teams on the consistent, compelling approach to how we talk about our ad products in the market.
- Partner with Planning and Ad Ops to develop, iterate and improve new and existing processes for ad product execution.
- Assist the team in the project management of new ad product launches and operations to ensure flawless execution and ongoing operations.
Basic Qualifications:
- A senior in college, or a grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)
- A strong copywriter who is, detail-oriented, understands how to incorporate strategic positioning into your writing, repels superfluous marketing language, meticulously checks facts and is able to manage several projects simultaneously
Preferred Qualifications:
- Excited about marketing, using words and strategy to engage industry thought leaders and potential advertisers
- A voracious consumer of media, marketing, branding and advertising trade publications (e.g., Adweek, Ad Age, Digiday, Nieman Lab, etc.)
About Our Summer Internships
- The duration is 10 weeks long, starting on June 3, 2024.
- The rate of pay for this role is $20.00 per hour.
- Interns work 35 hours per week.
- Open to Hybrid work based in New York.