Do you have a passion for representing a variety of brands and engaging with the online community?
BrandStar Entertainment is seeking a Social Media Community Manager to join our marketing team! The Community Manager is responsible for managing and engaging with BrandStar Entertainment’s online community across various social media platforms. As a Community Manager, you will play a crucial role in building and engaging our online community, driving brand awareness, and fostering positive relationships with our audience. The ideal candidate has proven experience working with online communities and content creators, with an understanding of how communications, content, social media, and influencer relationships intersect with each other.
As the Social Media Community Manager, you serve an essential function part in ensuring that brands that partner with BrandStar Entertainment are well-received by the public.
Overview of Responsibilities:
- Community Engagement – Proactively interact with the online community, responding to comments, messages, and mentions in a timely and professional manner. Foster discussions, answer inquiries, and provide “customer” support when necessary.
- Brand Advocacy – Cultivate brand advocates within the community by building relationships, encouraging user-generated content, and promoting positive interactions.
- Community Growth – Implement strategies to grow the online community, including attracting new followers, increasing engagement rates, and leveraging user-generated content.
- Social Listening – Monitor social media channels for brand mentions, industry trends, and relevant conversations. Use social listening tools to gather insights and identify opportunities for engagement.
- Crisis Management – Handle and mitigate potential social media crises by addressing negative feedback, resolving “customer” complaints, and escalating issues when necessary.
Experience and Skills
- Minimum 1+ years of social media marketing experience in an agency or internal creative department.
- Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
- In-depth knowledge of various social media platforms, their features, best practices and emerging trends.
- Excellent written and verbal communication skills to effectively engage with the online community, convey brand messaging, and resolve customer issues.
- Strong customer-centric orientation with the ability to empathize with community members, address their concerns, and provide solutions.
- Ability to adapt to fast-paced environments, manage multiple social media channels simultaneously, and stay current with the latest trends and technologies.
- Ability to collaborate with cross-functional teams, including marketing, public relations, and customer support, to align social media efforts with broader organizational goals.