Department of Strategic Communication

About

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

Oct 15, 2019

A UM Alumna, Self-Made Entrepreneur, and Multi-Organ Transplant Survivor

Public Relations

Every so often, we hear an inspiring story of hope and survival that reminds us to put things into perspective. In May 2015, Diana Donnarumma graduated from the University of Miami and had begun working at a PR firm in downt...

Oct 7, 2019

Five School of Communication Students Awarded PRSA Miami Scholarships

Public Relations

The scholarships are named in honor of Ev Clay, founder of the oldest public relations firm in Florida, and awarded annually at the PRSA Miami scholarship luncheon. Five University of Miami students recently received the 2...

Jul 12, 2019

Finding Inspiration in Cannes

Advertising | Public Relations

School of Communication senior Leah Brown attended Cannes Lions Festival, one of the largest annual advertising and media gatherings held for the industry. Thanks to the University of Miami School of Communication, I got t...

Feb 18, 2019

Designing a Career

Advertising

UM School of Communication alumnus Derek Stanley, B.S.C. '07, thought he might be a newspaper designer when he grew up. Today, he is managing a Southern rock band based out of Nashville, TN – The Steel Woods. ...

Oct 3, 2018

Four UM SoC Students Win Ev Clay/PRSA Miami Chapter Scholarships

Public Relations

University of Miami School of Communication students were celebrated at the 31st annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon for receiving four out of seven Ev Clay/PRSA Miami Scholarships, totaling $2,750 each....

Aug 30, 2018

Advertising Alumna Wins Top Award at Cannes Lions

Advertising

It was 2012 Ultra weekend in Miami. Throngs of EDM lovers donning glitter tube tops and face paint crowded Museum park, including UM SoC alumnus and senior at the time Erin Evon. That year Evon was competing in NSAC — a natio...

Aug 28, 2018

Parkland Students Discuss March For Our Lives with UM Students

Public Relations

Four former students from Marjory Stoneman Douglas High School talked with School of Communication students about their activism and its challenges. A day after another mass shooting in their home state, students from Park...

May 15, 2018

PREP’s Final Banger at the PRADDY Awards 2018

Advertising | Public Relations

Students of the University of Miami Public Relations Experience Program (PREP) concluded their academic year with a bang at the Department of Strategic Communication’s PRADDY Awards. The PRADDY Awards provide a...

May 10, 2018

Cross Country ’Cane

Media Management | Motion Pictures | Public Relations

California native Liat Cohen found her Miami experience to be collaborative and inspiring. A first-generation college student and the second daughter in a close-knit family, it was almost unthinkable for Liat Cohen to leave ...