Department of Strategic Communication

About

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

Oct 3, 2018

Four UM SoC Students Win Ev Clay/PRSA Miami Chapter Scholarships

Public Relations

University of Miami School of Communication students were celebrated at the 31st annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon for receiving four out of seven Ev Clay/PRSA Miami Scholarships, totaling $2,750 each....

Aug 30, 2018

Advertising Alumna Wins Top Award at Cannes Lions

Advertising

It was 2012 Ultra weekend in Miami. Throngs of EDM lovers donning glitter tube tops and face paint crowded Museum park, including UM SoC alumnus and senior at the time Erin Evon. That year Evon was competing in NSAC — a natio...

Aug 28, 2018

Parkland Students Discuss March For Our Lives with UM Students

Public Relations

Four former students from Marjory Stoneman Douglas High School talked with School of Communication students about their activism and its challenges. A day after another mass shooting in their home state, students from Park...

May 15, 2018

PREP’s Final Banger at the PRADDY Awards 2018

Advertising | Public Relations

Students of the University of Miami Public Relations Experience Program (PREP) concluded their academic year with a bang at the Department of Strategic Communication’s PRADDY Awards. The PRADDY Awards provide a...

May 10, 2018

Cross Country ’Cane

Media Management | Motion Pictures | Public Relations

California native Liat Cohen found her Miami experience to be collaborative and inspiring. A first-generation college student and the second daughter in a close-knit family, it was almost unthinkable for Liat Cohen to leave ...

May 3, 2018

An Accidental Designer

Public Relations

Alex Kamphorst discusses how his extracurricular involvement led him to his true passion of public relations. When Alex Kamphorst arrived at the University of Miami, he was a marine science major with aspirations to work i...

Apr 18, 2018

Nine UM SoC Faculty Awarded a Creative Activity and Research Grant

Advertising | Interactive Media | Motion Pictures | Public Relations

Nine University of Miami School of Communication faculty were awarded a School of Communication Creative Activity and Research Grant from the Center for Communication, Culture, and Change for the 2018-2019 academic year. The ...

Apr 9, 2018

Craig Robins: The Interplay of Architecture, Design and Branding

Craig Robins, president and CEO of Dacra, is sharing his expertise with the University of Miami School of Communication, April 11 at 4 p.m. in CIB3053, Shoma Hall. This event will be moderated by award-winning journalist...

Apr 3, 2018

PREP Helps Makes PhilADthropy a Success

Public Relations

The Public Relations Experience Program (PREP) students stayed close to home on Friday, Feb. 23 as they assisted with PhilADthropy at the University of Miami School of Communication. Usually all-nighters are not encouraged, b...