The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.