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The Strategic Communication Department includes the following majors:

Public Relations

Sample classes:
Advertising Strategy Development
Advertising Copywriting and Concept
Art Direction
Digital, Mobile, Web Media Evaluation
Public Relations Writing & Design
Public Relations for Travel & Tourism
Crisis Management

Practice Your Skills Through These Strategic Communication Organizations & Programs:

AD GROUP - Ad Group includes membership in both the American Advertising Federation and Ad2, an under-30 group that unites advertising professionals and students in the Miami area. Members of Ad Group meet local, national, and international advertising agency executives, visit local advertising agencies, and make valuable connections in the advertising industry.

AMERICAN ADVERTISING FEDERATION’S NATIONAL STUDENT ADVERTISING COMPETITION - Every spring, UM Advertising students, along with students from over 150 competing schools around the country, participate in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) and produce an extensive campaign with market research, creative executions, and a media plan for a specified client. Our NSAC team competes at the district level each year, and in the past two years, has made it to the national competition, placing first in the nation in 2011 and 4th in the nation in 2012.

PHILADTHROPY – Each year through PhilADthropy, advertising and public relations students provide free creative services to non-profit organizations across South Florida during this 24-hour event. Students use the skills they learn in the classroom to create viral videos, ads, newsletters, websites, merchandising and more. Students’ work for PhilADthropy has been used in major magazines, billboards, and online campaigns, helping hundreds of charitable organizations raise awareness about their important causes.

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) – PRSSA is the leading organization for students interested in Public Relations and Communications. The School has its own University chapter. PRSSA nurtures the next generation of professionals through professional development, networking opportunities and industry news.

PUBLIC RELATIONS FIELD EXPERIENCE PROGRAM (PREP) – The Public Relations Experience Program gives public relations students (as well as students from other School of Communication majors) the opportunity to assist companies in South Florida with their live events. Students work on and off-campus, using skills they learned in the classroom, to provide assistance with media relations, press conferences, social media, photography, website writing, promotions, event planning and more. Through this program students have worked with companies including: the Miami Dolphins, the Florida Panthers, Miami Children's Hospital Foundation, St. Jude’s Children’s Hospital, Homestead-Miami Speedway and the PGA TOUR Cadillac Championship.