Department of Strategic Communication
Department of Strategic Communication
Department of Cinematic Arts
Department of Strategic Communication
We are proud to be ranked by PR News
as a Top PR School in the country!
Award-Winning Advertising Campaigns
Our advertising students’ accomplishments are recognized globally, earning ADDYs, Clios, and Pencils for impactful campaigns for renowned companies like Airbnb, Volvo, eBay, and Google.
Immersive PR Experiences
Students put their skills to use at annual events such as the South Beach Wine & Food Fest, Art Basel and the Miami Book Fair, as well as semester-long internships with corporations or agencies based in South Florida. Classes offer field trips to cruise ships, art museums, the Everglades and sports arenas.
Student Groups
Join AdGroup and Public Relations Student Society of America (PRSSA) to enhance your skills and connect with peers, network with industry professionals, as well as take advantage of scholarship opportunities.
Software and Spaces
Students have access to cutting-edge labs and software. Collaborate with classmates in the Interactive Media Center, home to the school’s student-run consultancy, Orange Umbrella.
Hands-on Mentorship
Gain insights and guidance from diverse faculty experts in 1:1 advising and small intimate class settings.
A Global and Dynamic City
In Miami, you’ll find inspiration at every corner – from the vibrant Art Deco architecture of South Beach to the rich cultural heritage of Little Havana. Miami’s unique blend of cultures and communities provides an unmatched backdrop. This is where you’ll find amazing internship opportunities in entertainment, travel, sports, events and fashion.
Orange Umbrella x DJ Khaled
Students in Orange Umbrella teamed up with Marcus Rivero, renowned as @solesbysir crafting a pair of 1of1 Jordan 5’s for the iconic DJ Khaled. Adorned with Khaled’s We The Best emblem and a nod to his passion for golf, the sneakers epitomized the Miami Hurricanes spirit and proudly showcased Khaled’s passions.
Campaigns Class
The capstone course allows seniors to work as an agency for a local or national client creating a 360 campaign involving research, design, social media, strategies and more.
2024 Ev Clay Endowment Scholarship Recipients
Diana La Torre
“I am very proud and excited to be selected as an Ev Clay Endowment Scholarship recipient. I am grateful to the PRSA organization and the Ev Clay family for believe in my capabilities as an aspiring public relations professional.”
Sebastian Gonzalez
“I am honored to receive the EV Clay Endowment Scholarship and to be provided the opportunity to keep investing time into my education. This scholarship reaffirms that my work in public relations is just getting started.”
Adelaide Doman
“I’m honored to receive the 2024 Ev Clay/PRSA Miami Endowment Scholarship. As I prepare to jumpstart my PR career after graduation in May, this scholarship helps alleviate some of the financial pressure and makes me more excited than ever for the future.”
2024 EV Clay / PRSA Miami Endowment Fund Scholarship Recipients
Diana La Torre
“I am very proud and excited to be selected as an Ev Clay Endowment Scholarship recipient. I am grateful to the PRSA organization and the Ev Clay family for believe in my capabilities as an aspiring public relations professional.”
Sebastian Gonzalez
“I am honored to receive the EV Clay Endowment Scholarship and to be provided the opportunity to keep investing time into my education. This scholarship reaffirms that my work in public relations is just getting started.”
Adelaide Doman
“I’m honored to receive the 2024 Ev Clay/PRSA Miami Endowment Scholarship. As I prepare to jumpstart my PR career after graduation in May, this scholarship helps alleviate some of the financial pressure and makes me more excited than ever for the future.”
Strategic Communication Faculty
Dr. Wanhsiu (Sunny) Tsai
Strategic Communication Faculty Spotlight
Marcia Gomez
Professor Gomez was honored with the 2024 PRSA Miami’s Bill Adams’ Lifetime Achievement Award which recognizes exceptional leadership and contributions to the public relations profession and the Miami community.
Monica Duran
Professor Duran received the School of Communication Teaching Award in 2024. Recognized for her leadership qualities and dedication, she was also nominated by her students to join Omicron Delta Kappa, a national leadership honor society.
Dr. Sophia Mueller-Bryson
Dr. Mueller’s co-author paper “Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale” received the 2024 American Academy of Advertising Best Conference Paper Award.
Department of Strategic Communication Faculty Spotlight
Marcia Gomez
Professor Gomez was honored with the 2024 PRSA Miami’s Bill Adams’ Lifetime Achievement Award which recognizes exceptional leadership and contributions to the public relations profession and the Miami community.
Monica Duran
Professor Duran received the School of Communication Teaching Award in 2024. Recognized for her leadership qualities and dedication, she was also nominated by her students to join Omicron Delta Kappa, a national leadership honor society.
Dr. Sophia Mueller-Bryson
Dr. Mueller’s co-author paper “Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale” received the 2024 American Academy of Advertising Best Conference Paper Award.
All Faculty
Latest News
SoC Scholars Lead at AEJMC 2024
SoC Scholars Lead at AEJMC 2024 Faculty and Ph.D. students from the University of Miami School of Communication made a significant impact at the 2024 Association for Education in Journalism and Mass Communication (AEJMC) Conference, held from August 8-11 in Philadelphia, PA. Their participation highlighted the School’s commitment to advancing scholarship and leadership in the fields of communication, public [...]
