The Media Management program teaches students how to develop and apply analytical and critical skills for addressing the multi-faceted challenges of delivering and monetizing content across media platforms.
Specifically, the Media Management major provides students with a broad understanding of the business aspects of the media in such areas as programming, distribution, operations, research, and sales. Media Management students are also encouraged to take courses in the School of Business Administration. Media management students can gain professional experience through campus media (e.g., WVUM, UMTV, Distraction, The Miami Hurricane) and through national or local internship programs.
In addition, Media Management students have the opportunity to participate in the School of Communication's Semester in Los Angeles program and hear leading industry speakers sharing their expertise through the Annual Conversation Series and at Media Management Association meetings.
A minor in Media Management is also offered.
The Media Management Association was created with the commitment to build a community of individuals who share common interests in the media as well as the desire to expand their involvement in the media management field. The specific goals of the Media Management Association are to establish networking connections between members and industry leaders, provide speakers with insights into the media industry, and discuss current issues in the field of media management.
The University of Miami’s Emmy Award-winning, student-run cable TV station. Guided by SoC faculty, UMTV produces weekly newscasts and a variety of programming, including a live newscast, a weekly sports show, a late night comedy show, and a Spanish-language news program. In addition to airing in the Coral Gables area, shows are also streamed live and archived online at umtv.miami.edu.
An Associated Collegiate Press Hall of Fame Newspaper, The Miami Hurricane is the University of Miami’s campus newspaper produced by students that includes news, sports, opinion and entertainment sections. The Hurricane is published twice a week and is also available online at http://www.themiamihurricane.com.
An Award-winning, student-run radio station broadcasting from the University of Miami throughout South Florida and streaming worldwide on wvum.org, WVUM plays a variety of music, including alternative, world, hip hop, techno and more. The station also produces news and information programming, including sports broadcasts and a political affairs show. Students participate as DJ’s, newscasters, station managers, ad sales reps, and more.
The University of Miami’s Ibis yearbook, made its debut in 1927 at the end of the University’s first year. In the foreword of the first yearbook, the strength and spirit of those pioneering students rang out: “We have no traditions to follow, no precedents to guide us in our venture into the realms of education…. We are constructing this yearbook for the purpose of making permanent record of accomplishments of our first year.” The Ibis has been published annually since that first year and has grown considerably. The most recent volume of the Ibis was 480 full color pages, and created by staff of nearly fifty.
This course examines how traditional and new media industries are economically structured and how various media content influences audiences and culture. Historical, technological, and regulatory issues related to the different media platforms will also be discussed from a comparative perspective.
Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.
Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.
Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.
Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.
This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.
Economic concepts, practices, and issues as they relate to the mass media industry.
Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.
This course covers the various aspects of the distribution process for films and television programs through conventional and emerging channels.
This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.