The innovative technology of IMAX, which includes sound systems, projection systems, cameras, and uniquely designed theaters, offers audiences an immersive viewing experience. This paper analyzes the history of IMAX to understand IMAX’s transition from museums to movie theaters. An examination of IMAX technology illustrates IMAX’s involvement in the filmmaking process from production to exhibition. The global expansion of IMAX screens and the box office success of IMAX films are also described. Even as the number of streaming services increases, IMAX continues to possess the ability to attract audiences with its innovative technology.
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Advertising and Public Relations