The purpose of this paper is to research and discuss the exponential growth and explosion of the app TikTok. TikTok, owned by Chinese parent company ByteDance, and formally known as Musical.ly, is the leading destination for short-form mobile video. It is the social media platform that launches viral stars 15 seconds at a time. Their mission is to inspire creativity and bring joy through 15-second vertical videos. With offices all around the world, the platform has grasped the eyes and hours of users globally, giving rise to new challenges for streamers and other competitors.
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