Project Description

The primary objective of this paper is to research social media marketing. It scrutinizes both traditional marketing techniques and social media marketing techniques. Ultimately, it determines that social media marketing is an exceptionally effective approach and advantageous to the success of a business. Additionally, it investigates different approaches and techniques correlated with social media marketing. It discovers that social media marketing is paramount to executing a successful marketing campaign because it is cost-efficient and especially capable of promoting commodities to wide audiences. The paper provides various examples and discusses different social media platforms to show how impactful social media marketing is to a business

Name of Student
Lianna Christine Tsakonas

Media Management

Graduate Media Management Association (MMA) Award, 2020

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