Department of Strategic Communication
Department of Strategic Communication
Department of Cinematic Arts
Department of Strategic Communication
Award-Winning Advertising Campaigns
Our advertising students’ accomplishments are recognized globally, earning ADDYs, Clios, and Pencils for impactful campaigns for renowned companies like Airbnb, Volvo, eBay, and Google.
Immersive PR Experiences
Students put their skills to use at annual events such as the South Beach Wine & Food Fest, Art Basel and the Miami Book Fair, as well as semester-long internships with corporations or agencies based in South Florida. Classes offer field trips to cruise ships, art museums, the Everglades and sports arenas.
Student Groups
Join AdGroup and Public Relations Student Society of America (PRSSA) to enhance your skills and connect with peers, network with industry professionals, as well as take advantage of scholarship opportunities.
Software and Spaces
Students have access to cutting-edge labs and software. Collaborate with classmates in the Interactive Media Center, home to the school’s student-run consultancy, Orange Umbrella.
Hands-on Mentorship
Gain insights and guidance from diverse faculty experts in 1:1 advising and small intimate class settings.
A Global and Dynamic City
In Miami, you’ll find inspiration at every corner – from the vibrant Art Deco architecture of South Beach to the rich cultural heritage of Little Havana. Miami’s unique blend of cultures and communities provides an unmatched backdrop. This is where you’ll find amazing internship opportunities in entertainment, travel, sports, events and fashion.
Orange Umbrella x DJ Khaled
Students in Orange Umbrella teamed up with Marcus Rivero, renowned as @solesbysir crafting a pair of 1of1 Jordan 5’s for the iconic DJ Khaled. Adorned with Khaled’s We The Best emblem and a nod to his passion for golf, the sneakers epitomized the Miami Hurricanes spirit and proudly showcased Khaled’s passions.
International Radio and Television Society Foundation (IRTS) Summer Fellows
Vrinda Gupta
Media Intern (P&G Account) at Carat, a dentsu company during Summer 2025
“IRTS helped me break through the imaginary barriers I had about myself and the industry. It made the things I had always dreamed of, and once thought were so far away, feel within reach. Through IRTS, I was able to apply the skills I learned over the years and interact with the industry with confidence.”
Nyasha Nyoni
Social Media Intern at Warner Bros. Discovery; CNN Underscored during Summer 2024
“My experience as an IRTS fellow was truly the most rewarding professional experience I have had. I had the opportunity to connect with and hear from countless professionals in the media industry, which opened my mind to the endless possibilities in this space. Now, I can confidently say that there is a place for me in this industry, and there are people who want to see me succeed.”
Kenisha Hendricks
Multicultural Strategist at Omnicom Media Group – OMG Elevate Team during Summer 2024
“The IRTS Foundation has given me the opportunity to lead with integrity, expand my knowledge of the industry, build meaningful connections, and trust the process. I give gratitude to my community, and hope to impact others by sharing my testimony. What is meant for your purpose will never miss you.”
American Advertising Federation’s Most Promising Students
American Advertising Federation’s
Most Promising Students
Vrinda Gupta, a senior double majoring in Advertising Management and Psychology, has been named one of the American Advertising Federation’s Most Promising Students for 2026. Selected through a highly competitive national process, Vrinda will join top students in New York City for a week-long immersion focused on mentorship, networking, and career exploration across advertising, media, and marketing.
2026 Page/Johnson Legacy Scholars
Dr. Weiting Tao, Dr. Jeongwon Yang, and doctoral students Dongya Wang and Anya Shi, were named 2026 Page/Johnson Legacy Scholars for their project examining how top PR managers are making DEI rollback decisions. Dr. Yang was also selected for a second project on corporate social advocacy and polarization, in collaboration with faculty from Hong Kong Baptist University.
2026 American Academy of Advertising Annual Conference
Dr. Chen (Crystal) Chen received the 2026 AAA Research Fellowship Grant for her research on cognitive offloading and generative AI. Xinyu Zhao and Hui Anya Shi each received Doctoral Dissertation Grants, and Julio Martin Velasquez was awarded a Graduate Student Conference Travel Scholarship. Xinyu Zhao, Hui (Anya) Shi, Sophia Mueller-Bryson, Regina Ahn, and Dr. Crystal Chen also took home the Best Purpose Advertising Conference Paper Award for their research on virtual influencers and brand activism.
International Radio and Television Society Foundation (IRTS) Summer Fellows
Vrinda Gupta
Media Intern (P&G Account) at Carat, a dentsu company during Summer 2025
“IRTS helped me break through the imaginary barriers I had about myself and the industry. It made the things I had always dreamed of, and once thought were so far away, feel within reach. Through IRTS, I was able to apply the skills I learned over the years and interact with the industry with confidence.”
Nyasha Nyoni
Social Media Intern at Warner Bros. Discovery; CNN Underscored during Summer 2024
“My experience as an IRTS fellow was truly the most rewarding professional experience I have had. I had the opportunity to connect with and hear from countless professionals in the media industry, which opened my mind to the endless possibilities in this space. Now, I can confidently say that there is a place for me in this industry, and there are people who want to see me succeed.”
Kenisha Hendricks
Multicultural Strategist at Omnicom Media Group – OMG Elevate Team during Summer 2024
“The IRTS Foundation has given me the opportunity to lead with integrity, expand my knowledge of the industry, build meaningful connections, and trust the process. I give gratitude to my community, and hope to impact others by sharing my testimony. What is meant for your purpose will never miss you.”
Strategic Communication Faculty
Dr. Wanhsiu (Sunny) Tsai
Strategic Communication Faculty Spotlight
Marcia Gomez
Professor Gomez was honored with the 2024 PRSA Miami’s Bill Adams’ Lifetime Achievement Award which recognizes exceptional leadership and contributions to the public relations profession and the Miami community.
Monica Duran
Professor Duran received the School of Communication Teaching Award in 2024. Recognized for her leadership qualities and dedication, she was also nominated by her students to join Omicron Delta Kappa, a national leadership honor society.
Dr. Sophia Mueller-Bryson
Dr. Mueller’s co-author paper “Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale” received the 2024 American Academy of Advertising Best Conference Paper Award.
Department of Strategic Communication Faculty Spotlight
Marcia Gomez
Professor Gomez was honored with the 2024 PRSA Miami’s Bill Adams’ Lifetime Achievement Award which recognizes exceptional leadership and contributions to the public relations profession and the Miami community.
Monica Duran
Professor Duran received the School of Communication Teaching Award in 2024. Recognized for her leadership qualities and dedication, she was also nominated by her students to join Omicron Delta Kappa, a national leadership honor society.
Dr. Sophia Mueller-Bryson
Dr. Mueller’s co-author paper “Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale” received the 2024 American Academy of Advertising Best Conference Paper Award.
