Department of
STRATEGIC COMMUNICATION
ABOUT
The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.
SPECIAL TOPICS COURSES
Please consider the following Special Topics course offerings from the Department of Cinematic Arts. Consult Canelink, the instructor of record, and/or your academic advisor for more information.
LATEST NEWS
Is Generation Z Addicted to the Phone?
By Jenny Hudak and Victoria Leal Studies show that those born in the late 1990s or later and who grew up with the use of digital technology, mainly Generation Z, are spending time online at unprecedented rates. Read about the pros and cons of increased social media use. Now, more than ever, Generation Zers are spending time online. According to [...]
Featured Projects
A few of our strategic communication projects, all done by our very own students and faculty.