Orange Umbrella takes
on the Doritos challenge
By Abbie Bernet
A high-profile competition gave University of Miami students a firsthand look at what it takes to create a national ad campaign.
In a bold move that demonstrated both creativity and teamwork, Orange Umbrella, the University of Miami's student-run advertising agency, competed in the highly anticipated Doritos® “Crash the Super Bowl” contest. This contest, which challenges participants to produce a 30-second commercial with the chance to air during the Super Bowl, saw the talented students of Orange Umbrella rise to the challenge with fresh, innovative ideas.
Led by Ian Mavorah, Managing Director of Orange Umbrella entered the contest after weeks of brainstorming, refining, and perfecting their concept. The team was determined not only to compete but also to showcase their collaborative spirit and expertise in a real-world advertising environment. "This is the first time that Orange Umbrella has competed in this contest, and we wanted to showcase the creative thinking that our agency can do," explained Mavorah.
As a full-service agency that provides services in public relations, advertising, interactive media, film production, and web design, Orange Umbrella is a hub of multidisciplinary student talent from fields like advertising, film, public relations, and business.
"From ideation to execution, our entry into the Doritos Crash the Super Bowl contest was a total agency collaboration effort."
Though Orange Umbrella's submission didn’t make it to the final round, their participation is a prime example of how students at the University of Miami's School of Communication gain unparalleled real-world experience. "We were super grateful to have our Doritos TV commercial featured on the Doritos® "Crash the Super Bowl" homepage gallery," said the agency's VP of Public Relations, Ava Prinzo, who is also a junior studying creative advertising.
The contest provided the team with the opportunity to work on a national campaign, demonstrate their skills to industry professionals, and collaborate across disciplines. It was more than just a competition, it was a chance to showcase the agency's culture of creativity and collaboration, and to build connections within the advertising world.
As part of the University's mission to provide students with unique learning experiences, Orange Umbrella students are often given the chance to take on high-profile projects like this one. Their participation in the Doritos contest reflects the kind of ambitious, hands-on learning environment that defines the School of Communication.
Watch Orange Umbrella's commercial, "The Chip":
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