Project Description
Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members.
We were tasked with the hefty challenge of putting a new twist on the award-winning groups’ branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding.
With a striking color palette consisting of pinks and purples like “Power-Up Purple”, our campaign keeps to the brand’s original message by loudly and proudly announcing that femininity is badass.
By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out and chic-ed out campaign that’s sure to delight the hearts of any gamer.
Winner of a 2022 D&AD New Blood Wood Pencil
Creative Team
Julia Sanbe
Giovanni Aprigliano
Visit https://www.dandad.org/awards/new-blood/2022/superunion-black-girl-gamers/4045/superunion-black-girl-gamers/ for more information.
