We wanted to address the fast fashion issue in a way that didn’t contribute further to pollution. We did this by transforming people’s existing clothes to create an entire new wardrobe through a subscription program called The Upcycle Club. The Upcycle Club uses professionals to show people the potential in old or worn clothing by reworking their rags to create something fresh and new every time. Then we created an extension to our idea called Sip and Sew, where we encourage people to learn how to transform their rags themselves.
Winner of a 2022 D&AD New Blood Wood Pencil
Visit https://www.dandad.org/awards/new-blood/2022/do-the-green-thing/4075/upcycle-club/ for more information.