Dr. Kent M. Lancaster (B.S, Ferris State University; M.A. and Ph.D., Michigan State University) is a full-time lecturer in the Department of Strategic Communication, where he has also taught as an adjunct professor since 2000. Prior to this, Dr. Lancaster was a tenured Professor of Advertising in the College of Journalism and Communications at the University of Florida, where he also served as the Gannett Distinguished Visiting Professor of Advertising, and tenured Associate Professor of Advertising at the University of Illinois at Urbana-Champaign.
Teaching
Throughout his career Dr. Lancaster has taught and advised doctoral and master’s students and taught many graduate and undergraduate courses. At the University of Miami, Dr. Lancaster is teaching a variety of graduate and undergraduate courses, including:
- Social Media Analytics (STC 444, STC 644, COM 609)
- Mobile Application Development (CIM 413, CIM 613)
- Advanced Business and Advertising Strategy Development (STC 415)
- Advertising Entrepreneurship (STC 404)
- Advertising Media Planning (STC 388)
- Project Management for Advertising (STC 304)
Research
Dr. Lancaster’s research focuses on the economics of advertising and advertising media. He has published more than 70 refereed articles that have appeared in numerous publications, including the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Advertising, Journal of Advertising Research, Journal of Business, Journal of Public Policy and Marketing, and Journalism & Mass Communication Quarterly, among others.
His research also has appeared in the proceedings of the American Academy of Advertising, the American Marketing Association, the European Marketing Academy, and the American Statistical Association.
Media Planning Software Development
Dr. Lancaster also has authored or co-authored four textbooks on media planning and accompanying media planning software packages. Recently Kent has created a multi-media reach-frequency-optimization-flowcharting package, ADgile Media Planner, which supports both macOS and Windows operating systems and is accompanied by a 320-page textbook and user guide. All typical media types are supported, including social, digital, TV, print, radio, out-of-home, direct mail, cinema/movies, specialty, directories, and more.
Dr. Lancaster also has invented and created several media planning and optimization packages, including underlying research, modeling, and source code, for Windows and Apple Mac, iOS iPad, iPhone, and Apple Watch. Several of these were purchased and distributed by a global media software house, where he served as a consultant on advanced media research analytics with special emphasis on media reach and frequency.
Editorial and Consulting Work
Dr. Lancaster has served on the editorial boards of the Journal of Interactive Advertising, the Journal of Advertising, and the Journal of Media Planning, and as Treasurer of the American Academy of Advertising. He serves as a consultant in advertising media planning, budgeting, and market analysis. He also has served as an expert witness in more than 50 federal and state cases involving international, national, regional, and state-wide class action lawsuits involving mass media notice plans, media competition, antitrust, product recall, corrective advertising media planning and evaluation, and bankruptcy publication and individual notice. He has co-authored two refereed articles and a book chapter on developing and evaluating class action notice media schedules and content.