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Advertising, B.S.C.

Specialize in creative or management tracks and develop real-world campaigns for diverse clients.

Award-Winning

Advertising students have won ADDYs, Clios, Pencils, and more for their innovative campaigns.

Choose a Track

Pursue a track that aligns best with your post-graduation plans and career goals.

Major or Minor

Both a major and a minor are offered in Advertising.

Develop Strategic Acumen in Advertising

The advertising, B.S.C. program offers an immersive learning experience that blends creativity with strategic thinking. Students gain hands-on experience in digital media, creative design, consumer insights, and campaign development, preparing them for dynamic careers in advertising agencies, media companies, and corporate marketing.

Discover some of the featured courses:

Advertising Management

Students will learn to approach advertising problems at both micro and macro le vels from the perspective of a manager in charge of solving such problems. Emphasis will be on problem identification, development of alternative strategies to solve problems, tactics for executing strategies, and evaluation of proposed solutions.

International and Cross-cultural Advertising

This course will explore advertising in a global marketplace. Emphasis will be placed on understanding cultural differences as they relate to international advertising planning, as well as techniques for gathering secondary and primary data on international markets and consumers.

Media Planning

An introduction to the principles and concepts of advertising media planning including media selection, media plan development, forecasting, and budgeting.

Advertising Portfolio Development

This course will assist students in putting together a professional-quality advertising portfolio of their work.

Social Media Analytics

This course will provide an overview and practical application of various public and commercial social media analytics and tools, and will cover sources of data, metrics, analyses, and tools used in the development of successful social media campaigns.

See Complete Academic Curriculum

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Dr. Sunny Tsai

Department Chair
wanhsiu@miami.edu | (305) 284-2845

Tracks

Advertising Creative
Advertising Management

Related Minors

Public Relations
Strategic Communication
See all minors

Orange Umbrella is the University of Miami’s student-run communication consultancy. Students from any major seeking hands-on experience in branding, strategy, advertising, marketing, PR, social media and more, can collaborate with local and national clients to get real world experience prior to graduating college.

Get Involved

AdGroup

Recognized by the American Advertising Federation, AdGroup members learn, build a community, and network with industry professionals. Members have gone on field trips to Spotify, Royal Caribbean, VML, and Markham Yard.

Orange Umbrella

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Distraction Magazine

Distraction is a sophisticated, high-gloss quarterly magazine that is committed to defining the culture of the University of Miami’s student body. Explore the latest edition here.

National Student Advertising Competition

NSCA is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Learn more here.

Campaign Spotlight

exBae by eBay wins ADDY

The student-led, ADDY-winning campaign was created with the goal of attracting Gen Z to the eBay marketplace to sell their preloved items. Leveraging vintage-style illustrations of women in eBay’s campaign to declutter exes’ belongings not only tapped into nostalgia but also served a strategic purpose.

Discover the campaign