Advertising, M.A.

Develop practical skills and cultural insights in strategic planning, project management, data analytics, and consumer engagement—everything you need to thrive in the advertising industry.

In-person 36-Credit Degree

Graduate in 2 years

*Pending approval by the Southern Association
of Colleges Schools Commission on Colleges

Global Perspectives

Engage with a diverse community of students and faculty to gain unique multicultural insights and global perspectives.

Industry-Relevant Courses

Courses include International Advertising, Media Strategies and Planning, Project Management for Advertising, and more.

360° Education

Small class sizes, award-winning faculty, and strong professional networks.

Your Bridge to Advertising Leadership

The M.A. in Advertising prepares students for successful careers in strategic advertising while connecting to global ideas through a cohort of students and faculty with perspectives on the field from all around the world.

Explore some of our featured courses:

This course focuses on insight generation through quantitative, qualitative, and AI methods, developing consumer engagement strategies, and measuring the impact of insights-driven engagement.

Introduction to project management, including defining project scope, writing a project plan, setting objectives and success metrics, and using project management tools.

Dive into the world of Advertising account management through relevant case studies of real ad world scenarios. This practical course supports student’s business strategy, management, and client relationship skills development.

This course focuses on the entrepreneurial aspects of working in the advertising industry, from the perspective of assisting in the launch of a new brand or company, and from that of the process of defining and starting a new advertising agency business.

This course will provide an overview and practical application of various public and commercial social media analytics and tools, and will cover sources of data, metrics, analyses, and tools used in the development of successful social media campaigns.

Admission FAQs

Learn more about the M.A. process here. There are 4 steps in the application process:

  1. Sign up for an online account here
  2. Send official transcripts
  3. Upload letters of recommendation
  4. Upload your completed essay

Learn more about the application process for International Students here.

Click here to learn more about Financial Aid.

Click here to see all FAQs.

Graduate Program Contacts

For questions about admissions, application statuses, or financial aid please contact socgrad@miami.edu

For questions related to the Advertising, M.A. program please contact the Graduate Program Director, Monica Duran at msd36@miami.edu.

Dates & Deadlines

Fall 2025 applications are open.

The final application deadline for Fall 2025 is July 15, 2025.

Meet Some of Your Future Professors

Monica Duran
Lecturer
Dr. Sophia Mueller-Bryson
Assistant Professor
Dr. Regina Ahn
Assistant Professor

Get In Touch

For questions about admissions, application statuses, or financial aid please contact socgrad@miami.edu.

For questions related to the Advertising, M.A. program please contact the Graduate Program Director, Monica Duran at msd36@miami.edu.