Advertising, M.A.

Develop practical skills and cultural insights in strategic planning, project management, data analytics, and consumer engagement—everything you need to thrive in the advertising industry.

In-person 36-Credit Degree

Graduate in 2 years

2560×1707 Weiting Tao’s Class Group Shot 2024

Global Perspectives

Engage with a diverse community of students and faculty to gain unique multicultural insights and global perspectives.

Industry-Relevant Courses

Courses include International Advertising, Media Strategies and Planning, Project Management for Advertising, and more.

360° Education

Small class sizes, award-winning faculty, and strong professional networks.

Your Bridge to Advertising Leadership

The M.A. in Advertising prepares students for successful careers in strategic advertising while connecting to global ideas through a cohort of students and faculty with perspectives on the field from all around the world.

Explore some of our featured courses:

Consumer Insights & Engagement Strategies

This course focuses on insight generation through quantitative, qualitative, and AI methods, developing consumer engagement strategies, and measuring the impact of insights-driven engagement.

Project Management for Advertising

Introduction to project management, including defining project scope, writing a project plan, setting objectives and success metrics, and using project management tools.

The Business of Advertising Account Management

Dive into the world of Advertising account management through relevant case studies of real ad world scenarios. This practical course supports student’s business strategy, management, and client relationship skills development.

Advertising Entrepreneurship

This course focuses on the entrepreneurial aspects of working in the advertising industry, from the perspective of assisting in the launch of a new brand or company, and from that of the process of defining and starting a new advertising agency business.

Social Media Strategies

This course will provide an overview and practical application of various public and commercial social media analytics and tools, and will cover sources of data, metrics, analyses, and tools used in the development of successful social media campaigns.

Curriculum

Plan of Study

Learning Outcomes

The Advertising, M.A. is designed for students seeking advanced graduate study in advertising strategy, management, and audience insight. Applicants from a range of academic backgrounds, including communication, journalism, media studies, marketing or business, psychology, or the arts and humanities, and those whose undergraduate training focused on creative advertising are encouraged to apply.

The UMiami Advantage

Ad Group

Recognized by the American Advertising Federation, AdGroup members learn, build a community, and network with industry professionals. Members have gone on field trips to Spotify, Royal Caribbean, VML, and Markham Yard. Recent guest speakers include Creative Directors from Calvin Klein, Nike, and Tory Burch.

Orange Umbrella

Orange Umbrella is the University of Miami’s student-run communication agency. Students from any major seeking hands-on experience in branding, strategy, advertising, marketing, PR, social media and more, can collaborate with local and national clients to get real-world experience. Learn more.

820×600 Sarai Nunez with Students in 3032

1:1 Mentorship with Industry Experts

Students receive personalized guidance through dedicated mentorships with faculty who are also industry professionals. These close mentor relationships provide invaluable insights, career advice, and tailored feedback, helping students navigate their professional journeys and excel in a rapidly changing advertising landscape.

Intimate Learning Environment

Experience personalized learning in small class settings that foster collaboration. Students explore unique electives like AI, VR, AR, and social media strategy, gaining a competitive edge in emerging technologies and trends while enjoying individualized attention from faculty and peers.

Miami: A Creative Hub

Located in a vibrant, multicultural city, Miami offers students unparalleled opportunities to connect, network, and grow in a hub known for creativity, innovation, and access to top-tier advertising agencies, startups, and global brands. The city’s dynamic energy fosters creativity and entrepreneurship, providing a rich backdrop for career growth.