Behind the Campaign: Negotiating Identity in Advertising Practice
Broadly, while extensive research has been conducted on consumer responses to advertising, comparatively little attention has been given practitioner perspectives. Within this underexplored domain, one area of growing interest concerns the construction of professional identities. Existing studies suggest that the industry has crafted a demographic profile of the “ideal” worker, prioritizing certain characteristics over others. This presentation will explore research on the experiences of those who do not fit the industry’s glass slipper, and consider the implications for employees, organizations, and society at large.
The Fall 2025 Brown Bag Lecture series feature presentations of new works by School of Communication faculty. The series will be held in Wolfson 1021, from 12:00–1:15 p.m. Please feel free to bring your lunch. Desserts will be provided.