Project Description
Social media is an effective tool used by members of the athletic industry including athletes, teams, media outlets, and fans. This digital technology can impact athletes’ mental and physical wellness, social identity, NIL (name, image, and likeness) deals, brand partnerships, fandom relations, online/offline activity, sexual abuse, social media portfolios and criticizations. This paper explores the relationships/interactions between social media and the athletic world. Research revealed that certain social media portfolios help an athlete to build their personal brand and collaborations, as well as impact their personal and social identities. By understanding what factors most strongly impact people in the athletic industry, we can then suggest the most accurate strategies and responses to maintaining and protecting their well-being.
Name of Student
Cassadee Wellings
Major
Media Management
Minor
Criminology
