The purpose of this paper is to compare and contrast over-the-top (OTT) services in North America, Europe, and Asia. OTT service generally refers to any video service delivered by a third-party streaming company that is not affiliated with a multichannel video programming distributor (MVPD) over broadband internet. Specifically, economic issues, such as the growth and content of these video services, will be evaluated. In addition, the effects of OTT services on the mainstream television industry will be discussed. The description of these services reveals major differences in subscription video on demand (SVOD) services and OTT mobile applications across countries, but usage across the board is increasing.
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