This paper explores the topic of cord-cutting and how it has affected the greater television landscape. In summary, it reviews the relationships among the cord-cutting trend and traditional multichannel video programming distributors (MVPD), over-the-top services (OTT), and consumers. Specifically, the history of cord-cutting, in terms of its economical impact at the very beginning as well as its lasting financial consequences, and the popularization of streaming services and streaming technology is detailed. The paper also addresses the response to the movement by MVPDs and OTTs. Lastly, the implications of cord-cutting on defining successful television as well as how it is consumed is discussed.
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Public Relations, Psychology, and Marketing