Center for Communication, Culture, and Change

Our Mission

The Center for Communication, Culture, and Change (4C) focuses on promoting positive social change through communication research, practice, and evaluation. The Center serves as a valuable venue benefiting students and faculty through collaborative and compelling scholarly and creative projects that address our contemporary challenges. This focus stems from the premise that communication is a transformative practice and a powerful tool for catalyzing social change that transcends intercultural barriers and crosses global boundaries. The mission of the Center’s research and creative portfolio is to advance our collective field of communication by contributing theory-based, original, complex, socially relevant, and impactful creative activity and research.

Past Projects

Assessing the Effectiveness of a Cartoon Network Anti-Cyberbullying Campaign Targeting Tweens

Over 20% of tweens face cyberbullying. This study evaluates Cartoon Network’s long-running efforts to change kids’ attitudes and responses to it.

Regina Ahn
Assistant Professor of Strategic Communication

Explainable Artificial Intelligence (XAI): Two Experiments from Imposed Users’ Perspective

This study explores how “explanation by example” in Explainable AI can help users recognize algorithmic bias, especially among those with prior discrimination experiences.

Ching-Hua Chuan
Assistant Professor of Interactive Media

Correspondence

“Correspondence” is a cross-cultural film co-produced by UM and Fudan University, created through virtual collaboration, showcasing cultural exchange and student innovation. It premiered in Miami and Shanghai in 2022.

Ali Habashi
Associate Professor of Professional Practice of Cinematic Arts

Empowering Local Comadronas in Indigenous Guatemala: A Tool for Sexual and Reproductive Health

HIV increases maternal mortality, especially among indigenous Mayan women. This study adapts SEPA for comadrona training to improve HIV prevention and maternal health in Guatemala.

Victoria Orrego Dunleavy
Associate Professor of Communication Studies