Project Description
As digital marketing continues to dominate the advertising sphere, new methods and techniques to best gain customers and increase sales have emerged. Social media influencers have grown more common and become an imperative part of digital marketing and a beneficial tool for companies to use to market their business. The purpose of this paper was to evaluate the general impact influencer marketing has on consumers and how both parties can benefit from their use. The questions of what influencers are, how they work, and how they are advantageous to a company/firm have been investigated. The results documented that influencers improved the return on investment for businesses and could create a positive increase in revenue. There were many factors and methods of sourcing that go into finding and securing the correct influencer deal.
Name of Student
Cora Cook
Major
Media Management
Public Relations
Minor
Dance
