Dr. Mitchell E. Shapiro, is a full professor in the School of Communication, where he is currently the Director of Honors. He is the author of many books on television and radio programming, including the recently published Television Network Prime Time Programming, 1985-2008, the two-volume set Radio Network Prime Time Programming, 1926-1967, Television Network Prime Time Programming, 1948-1988, Television Network Daytime and Late-Night Programming, 1959-1989, Television Network Weekend Programming, 1959-1990. He is also a contributing author to the Encyclopedia of Television and to the Encyclopedia of Radio. He has written scholarly articles and has presented numerous papers at scholarly meetings. He has also published in the areas of politics and the media, media effects, audience analysis, and broadcast history. He is currently the Chairperson of the Broadcast Education Association’s History Division.
Dr. Shapiro has been at the University of Miami since 1982, where he served as the Director of the Broadcasting and Broadcast Journalism programs from 1982 until 1991, was the School’s Director of Graduate Studies from 1991 until 1996, and served as the School’s academic Associate Dean from 1996-2006. He earned a Bachelor of Arts from the University of Miami and a Master of Science (1976) and Ph.D. (1978) from Florida State University.
Dr. Shapiro has served as a consultant for television and radio stations in South Florida and around the nation. He advises stations about all aspects of business operations, as well as market and audience analysis. In addition, he has evaluated on-air talent, content and structure of newscasts, and advised stations on program acquisition and scheduling. He has been an active member of the Broadcast Education Association for most of the past 30 years, and has also been a member of the National Association of Television Program Executives and the National Academy of Television Arts and Sciences. He has appeared numerous times on local and national television and radio to discuss and comment on various happenings in the broadcast media.