The Ask: Develop a response that brings Gen Z to the eBay marketplace to sell their preloved items.

The Solution: Use the emotional spark of Valentine’s Day to remind Gen Z to get rid of their ex’s stuff.

Volvo Shield is a safety-driven innovation designed to protect drivers during traffic stops. By activating a blue light on the back window, guiding drivers to safe stop locations, notifying emergency contacts, and recording interactions via dash and mirror cameras, Shield prioritizes safety and accountability.

NeuroType is a type based campaign dedicated to bridging the communication gap between autistic individuals and their non-autistic counterparts through the normalization and standardization of tone indicators.

Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. AirBnB Gather is a new way to host that focuses on locals and hosted hangouts that bring Gen Zers together. From themed dinner parties to backyard movie nights, anyone can host, and everyone belongs.

Sarita Dip House is a concept eatery located in Charleston, South Carolina offering a diverse and colorful menu of shared dip-style dishes. The brand identity uses natural typography, bold colors, and funky illustrations to create a playful and eclectic feel, welcoming all to take a dip!

Takt is a skincare brand built to challenge stigma and redefine masculinity. With bold, confident branding and inclusive messaging, Takt normalizes men’s skincare by offering products and knowledge that support healthy skin and unstoppable confidence. The brand guidelines reflect this mission through striking visuals and unapologetic tone, helping men face the world with skin in takt and self-assurance intact.

Bad Bunny has 69 million streams a month – and while most of his fans can recognize his music by the beat, many don’t actually understand what he is saying. So in order to tap into “Los Conejos” love for their Spanish-speaking idol, we help them understand what they are singing. To create buzz, Duo will be on the street with instagram icon @dudewithsign encouraging fans to stop butchering the lyrics to Bad Bunny songs for a chance to win exclusive concert.

The Ask: In a digital world, position Polaroid as the key to nostalgia for Millennials and Gen-Z.
Insight: Taking thousands of photos on your phone causes those individual moments to get lost.
Idea: Utilize your daily wardrobe to take those moments and put them on display to everyone.
Execution: Polaroid show at NYFW featuring vinyl collection.