2560×1707 Female student in Marcia Gomez PR Class 2023

Public Relations, B.S.C.

Learn how to tell compelling stories that will elevate clients’ reputations and build connections with target audiences.

Ranked Nationally

Recognized by PR News as a Top 20 program.

Diverse Career Paths

Prepare for jobs such as social media manager, publicist, media coordinator, event planner and director of communications.

Real-World Experiences

Build your network and enhance your skills with internship opportunities at leading agencies and brands in Miami and beyond.

Elevate Your PR Career with Strategic Insight

The Public Relations, B.S.C. program blends strategic media placement with hands-on campaign creation. Students learn to promote clients globally through comprehensive coursework and internships, gaining practical experience and strategic insight to excel in the PR field.

Explore some of the featured courses:

Social Media Messaging and Strategies

This course will examine the utility of major social media platforms as they relate to strategic communication. Topics will include message and campaign development, targeting, engagement, writing across social media platforms, social media management, and analytics.

Travel and Tourism

Development of tourism and destination promotion strategies and initiatives. Overview of public relations account structures within the tourism industries of airlines, travel destinations, hotels, and others.

Fashion Public Relations

Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.

International Public Relations

This course provides a general introduction to the study and practice of public relations within a global marketplace. A variety of topics are addressed including the role of culture in global public relations, differences in styles of public relations practices across international groups and the role organizations play in this process.

Public Relations Campaigns

The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.

See Complete Academic Curriculum

Heidi Carr

Undergraduate Director
h.carr@miami.edu | (305) 284-1635

Related Minors

Advertising
Strategic Communication
See all minors

Orange Umbrella is the University of Miami’s student-run communication consultancy. Students from any major seeking hands-on experience in branding, strategy, advertising, marketing, PR, social media and more, can collaborate with local and national clients to get real-world experience.

Get Involved

Public Relations Student Society of America (PRSSA)

Members of this paraprofessional club have the opportunity to network with communication leaders at corporations and agencies headquartered in Miami. Several scholarships are awarded annually to student members.

Orange Umbrella

820×600 Joe Debate Team Member in Shoma Hall 2023

Distraction Magazine

Distraction is a sophisticated, high-gloss quarterly magazine that is committed to defining the culture of the University of Miami’s student body. Explore the latest edition here.

Ibis Yearbook

Since its debut in 1927, the Ibis staff have covered the campus with sections including Lifestyles, Academics, Sports, Greeks, Organizations, and People. Learn more here.

course Spotlight

PR Campaigns Class

In this senior capstone course, students create a comprehensive advertising campaign for a real client. Emphasizing teamwork and professional presentation, students apply theoretical principles and audience research to influence attitudes and behaviors, culminating in a detailed campaign plan.