Project Description
This paper examines the current trends, consumer behaviors, and technological advancements of social commerce, with a particular focus on the COVID-19 pandemic’s catalytic role. It evaluates successful brands’ strategies, underscoring the importance of mobile optimization, personalized content, and interactive marketing in engaging consumers. Results revealed a significant change in brick-and-mortar stores as social commerce steps in. For retailers to stay competitive, embracing the social commerce model is imperative. Key to a business’s success in this realm is utilizing optimal platforms for product sales, leveraging current trends for business optimization, and mastering customer engagement strategies.
Name of Student
Angela Maria Reed Papadopulos
Program
Media Management
