Dr. Wan-Hsiu Sunny Tsai received her Ph.D. in Advertising from the University of Texas at Austin. Her research examines the influence of advertising and marketing communication as a powerful cultural institution in capitalistic societies. Specifically, she has investigated topics such as minority consumers’ response to multicultural advertising, post-feminism and femvertising, glocalization of brand meanings, consumer acculturation, consumer ethnocentrism, social media engagement, and recently, chatbot and augmented reality advertising. Her work has been published in various book chapters, conference proceedings, and the Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Journal of Global Marketing, Consumption Markets and Culture, Journal of International Consumer Marketing, among others. Her co-authored papers have received top paper awards from American Academy of Advertising, Association for Education in Journalism and Mass Communication, National Communication Association, and the International Public Relations Research Conference.



Courses Taught

Principles of Advertising

Research Methods for Advertising    

Advertising and Societies

International and Multicultural Advertising

Principles of Advertising

Research Methods for Advertising    

Advertising and Societies

International and Multicultural Advertising

Qualitative Research Methods