Chen “Crystal” Chen, Ph.D., graduated from the Institute of Communications Research at the University of Illinois at Urbana-Champaign and joined the Department of Strategic Communication at the University of Miami School of Communication fall 2023. Her research focuses on individuals’ attention, motivation, and decision-making in immersive experiences such as AR/VR, games, and narratives. To investigate this, she employs both behavioral research methods and formal modeling techniques. Her aim is to refine and modernize the theoretical constructs related to immersive experiences in order to provide a clearer understanding of their role in modulating media selection and effects. Through her work, she hopes to assist users and advertisers in developing appropriate media skills and making informed decisions when engaging with complex and immersive media experiences.
