For a complete list of courses, please visit the UM Bulletin website at http://bulletin.miami.edu
Understanding Media and Content in the Digital Age
This course examines how traditional and new media industries are economically structured and how various media content influences audiences and culture. Historical, technological, and regulatory issues related to the different media platforms will also be discussed from a comparative perspective.
Media Research and Analysis
Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.
Legal Issues in Media Management
Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.
Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.
Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.
Strategic Media Management
This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.
Economic concepts, practices, and issues as they relate to the mass media industry.
Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.
Media Distribution for Film and Television
This course covers the various aspects of the distribution process for films and television programs through conventional and emerging channels.
This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.