The Olympics, FIFA and Media Relations

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Saint-Clair Milesi is a strategic communications consultant based in Paris since 2015. He graduated in journalism/PR from Arizona State and has an MBA in Sports Administration. As a journalist, he edited Rio de Janeiro’s leading online source of news O Globo, leaving to become a media advisor to the U.S. State Department in Brazil, in 2006. Later, in 2008, he joined the adventure to bring the Olympic Games for a first time to South America handling communication for Rio 2016 winning bid. Saint-Clair then became the Communications Director of the 2014 FIFA World Cup organizing committee. Between 2010 and 2014 he helped implement an international promotion strategy achieving records in volunteer enrollment, ticket sales and tournament awareness. This period forged his experience dealing with complex agendas and stakeholders as there was a permanent challenging environment between FIFA, the media and the governments in Brazil.

In France, he became Communications Director of the Paris bid committee to host the 2024 Olympic and Paralympic Games. After another successful campaign ending in 2017, Saint-Clair became a consultant, creating Share4Sport. He has since been working with clients such as Le Coq Sportif, Val d’Oise and the International Olympic Committee, which he advises on communication and engagement strategies for candidate cities.

Saint-Clair is also a visiting lecturer for the Centre International d’Etude du Sport (CIES) since 2011. He is Italian-Brazilian, speaks five languages and is passionate about history and football.