AI Tools & Resources

As AI continues to shape communication and creative industries, understanding how to use it thoughtfully is essential. This hub highlights AI tools, learning opportunities, University resources, and emerging career paths to help students stay informed, skilled, and future-ready.

Websites & Tools

UMiami students have access to the Wall Street Journal here.

Adobe Firefly
Generate images, video, audio, and designs.

Canva Magic Design
Generate high-quality, on-brand designs from a text prompt.

Grammarly
Turn your thoughts into writing that’s clear.

Notion AI
Capture team knowledge, find answers, and automate projects.

Wordtune
Rewriting and enhancement tool for improved copy and tone.

Kling
Tools for creating imaginative images and videos, based on state-of-art generative AI methods.

Figma Make

Start with a design and prompt your way to a functional prototype, fast.


Claude
An AI assistant trained to be safe, accurate, and secure to help you do your best work.

OpusClip
Turn long videos into shorts and publish them to all social platforms in one click.

Otter
Turn meetings into transcripts, notes, action items, summaries, follow-ups, insights and more

Synthesia
Create studio-quality videos with AI avatars and voiceovers in 160+ languages.

Envato Labs
Create and customize content with AI tools and unlimited creative assets for professional and commercial use.

Kittl
Empowers creators, designers and businesses to produce standout branding and product visuals.

Descript
Where editing video and audio is as easy as editing text. Record, transcribe, edit, and publish in one tool.

Cursor
A coding environment powered by AI to help you write and edit code faster.

Suno
Music-making has never been this simple. Compose, create, and share with Suno.

ElevenLabs
Follow these simple steps to get expressive, professional-sounding AI voiceovers in seconds.

Did you know?

0%
of leaders say they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them
0M
new AI‑related jobs were added to the global economy in the past two years
0%
of creatives spend half their week on tasks that could be automated with AI

Microsoft

World Economic Forum

Adobe

Certificates

AI can support your learning, spark your creativity, and help you bring bid ideas to life. This course shows you how to work with AI confidently and responsibly – making it your ultimate creative partner. Learn on Canva.

Unlock smarter, faster, more creative workflows with Canva AI. Brainstorm ideas, generate content, and build interactive tools in seconds. Automate time-consuming tasks and easily create polished presentations and videos. Align teams with collaboration and keep assets organized and secure. Perfect for businesses ready to boost productivity. Learn more on Canva.

New to AI? With Google AI Essentials, you’ll learn the fundamentals of generative AI. You’ll gain hands-on experience using AI tools to develop new ideas, create content, and speed up daily work tasks. Learn more here.

Ready to land your next job? The Accelerate Your Job Search with AI course, developed by Google experts, will teach you how to use AI tools to uncover your transferable skills, build a strong professional pitch, and create a standout resume. Learn more on Google.

Across 15 challenges, you will complete hands-on mini projects that help you write better prompts, organize your day, brainstorm creative ideas, turn voice notes into polished text, and automate tasks you repeat every week. You will also learn how to design simple AI systems that prepare you to build your first no-code AI agent. By the end of the course, you will have a collection of practical AI workflows and a ready-to-use blueprint you can bring into a no-code agent builder. Start small, learn by doing, and walk away confident in your ability to use and build with AI. Learn more here.

In this course, instructor Brad Aeon shows you how to harness the power of artificial intelligence to improve your time management, enhance productivity, and achieve your goals more efficiently. Get started by exploring how AI can aid in defining and setting clear and actionable goals through mental contrasting. Discover techniques to overcome procrastination, break your goals into smaller, more approachable tasks, and create more optimized workflows and schedules. Along the way, Brad outlines how AI can help you prioritize tasks on-the-fly, detox your to-do list, and automate repetitive work. By the end of this course, you’ll be prepared to use AI to turn notes into actionable plans and reflect on your progress for continuous improvement. Learn more on LinkedIn Learning.

 

In this course, Jess Stratton introduces you to Microsoft Copilot tools across diverse platforms and applications. Learn how to effectively use Copilot with different account types, including free accounts, Copilot Pro subscriptions, and business enterprise accounts. Discover how to enhance your productivity by incorporating Copilot into everyday tasks within Office applications like Word, Excel, PowerPoint, and Outlook. Explore ways Copilot can help streamline communication and information access within an organization. Gain insights into managing subscriptions and licenses to unlock features tailored to your personal or professional needs. Whether you’re a student, business professional, or part of an enterprise, you’ll benefit from mastering these AI-assisted tools to optimize your workflow and collaborations. Learn more on LinkedIn Learning.

 

Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You’ll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you’ll take a peek into the AI tools and strategies top marketers are using today. Learn more on Semrush.

The HubSpot Marketing AI Micro-Internship Program is an immersive, applied learning experience for college and university students that builds upon fundamental HubSpot knowledge and develops expertise in creating complete marketing funnels using HubSpot’s advanced AI and Marketing Hub tools. During the program, students participate in 20 hours of asynchronous and live online training where they learn industry best practices and explore use cases that highlight the technology and strategy required to effectively create a marketing campaign funnel. After completing training, participants are matched with a HubSpot customer to complete a 20-hour, paid, micro-internship project, which allows students to gain real-world experience and practice their skills. The project requires students to create AI-enabled and non-AI-enabled marketing content for a complete marketing campaign funnel. This includes a blog post, content offer, landing page, form, thank you page, email nurture sequence, automation workflow, and campaign dashboard. Students use HubSpot’s Advanced AI tools, including Campaign Assistant, Content Assistant, Content Remix, and Brand Voice. Learn more here.

Understand and implement responsible AI practices, including best practices, principles, and the global implications of human-AI interaction. Learn more on Microsoft.

AI is not only for engineers. If you want your organization to become better at using AI, this is the course to tell everyone-especially your non-technical colleagues-to take. Learn more on Coursera.

LinkedIn Badges

Adobe
Intro to Generative AI

Adobe
Product Pitch with Generative AI

Google
AI Professional Certificate

Google
Generative AI Leader

SoC Courses

Spring 2026

STC 313/613 section CD

This course explores the potential uses of artificial intelligence (AI) in the field of advertising, focusing on how AI is transforming the creation, delivery, and measurement of advertising campaigns. Students will examine AI-driven advertising tools, learn to implement AI strategies, and understand the ethical and societal implications of AI in advertising. Topics include AI in media planning and buying, advertising content creation and personalization, dynamic creative optimization, chatbots, advertising research, and predictive analytics for advertising.

STC 314/629 section R

This course explores the intersection of public relations and artificial intelligence (AI), equipping students with the knowledge and skills necessary to leverage AI tools effectively in their professional practice. Students will delve into the applications and topics of AI in various areas including research, content creation, image generation, presentation development, and ethical considerations. Through hands-on exercises and case studies, students will learn to harness the power of AI to enhance their PR campaigns, streamline workflows, and stay ahead of industry trends.

STC 444/644 + COM 609 section AB

This course will provide an overview and practical application of various public and commercial social media analytics and tools, including artificial intelligence (AI), and will cover sources of data, metrics, analyses, tools, and the application of AI, in the development of successful social media campaigns.

CCA 494/795 Section 1P

The course explores the evolving creative partnership between artists-filmmakers and artificial intelligence. It combines the craft and hands-on analog filmmaking — including working with actors — with cutting-edge AI tools and workflows. The semester culminates in the creation of an original AI-generated film.

CIM 489/689 section 5T

Fall 2026

CIM 103 section Q

Explore the future of creativity with Artificial Intelligence in Creative Practice, where you’ll explore artificial intelligence as a partner to craft groundbreaking designs and narratives. This course combines hands-on creation across text, image, audio, and 3D media with critical insights into ethics, authorship, and cultural influence. Through a portfolio-driven curriculum, you’ll develop a professional online presence and showcase original works. This course prepares you to lead with creativity and adaptability in an AI-integrated world.

CIM 563/663 section HI

This course will provide students with the ability to understand the purpose, strengths, and limitations of artificial intelligence (AI) to design applications for everyday use. It covers topics including state-of-the-art AI technologies and design principles for developing applications with such technologies. Issues including ethics, accountability, privacy and social responsibility in these applications will be discussed.

JMM 463/663 section 1J

This course introduces students to the transformative role of generative artificial intelligence (AI) tools to help them conduct data analytics and complete research projects.

JMM 313/613 section P

This course explores the potential uses of artificial intelligence (AI) in the field of advertising, focusing on how AI is transforming the creation, delivery, and measurement of advertising campaigns. Students will examine AI-driven advertising tools, learn to implement AI strategies, and understand the ethical and societal implications of AI in advertising. Topics include AI in media planning and buying, advertising content creation and personalization, dynamic creative optimization, chatbots, advertising research, and predictive analytics for advertising.

STC 444/644 section AB

This course will provide an overview and practical application of various public and commercial social media analytics and tools, including artificial intelligence (AI), and will cover sources of data, metrics, analyses, tools, and the application of AI, in the development of successful social media campaigns.

Emerging Jobs

AI Content Strategist

Develops high-level plans for how a brand uses AI to produce content across platforms while ensuring human-like quality and SEO optimization.

AI Storyteller
A hybrid of a writer and a creative technologist who uses AI tools to draft, branch, and expand narratives for media, gaming, or advertising.

AI Strategy Consultant
Advises executive leadership on long-term AI investments, ethical governance, and how to evolve the business model to stay competitive as the industry shifts.

Conversational AI Designer
Drafts the “personality,” dialogue flows, and behavioral psychology of chatbots and voice assistants to make them feel human and helpful.

AI Enablement & Literacy Lead
A corporate trainer who teaches creative teams how to integrate AI into their specific workflows without losing their “human touch.”

GEO/AEO Specialist
Focuses on “Generative Engine Optimization” (or AI Engine Optimization) – optimizing content so that AI-powered search engines cite the brand.

AI Experience Designer
Creates immersive, interactive experiences in VR, AR, or physical installations where the environment reacts to the user via real-time AI processing.

AI Adoption Lead
Orchestrates the integration of AI tools into existing workflows by training staff and managing the cultural transition to ensure the technology is actually utilized.

AI Ethics & Compliance Officer
Ensures that all creative and communicative AI outputs are free from bias, respect copyright laws, and follow emerging AI regulations.

AI Copy Director
Oversees a team of “human-in-the-loop” writers, ensuring that AI-generated copy matches the brand’s unique voice, emotional resonance, and ethical standards.

AI Creator
High-level multimedia artist who uses a suite of generative tools to rapidly produce and curate high-fidelity visual, audio, and written content.

Prompt Engineer
A specialist in crafting and refining textual inputs to get the most accurate, high-quality outputs from Large Language Models.