Events for October 17, 2022 - September 13, 2022

Brown Bag Luncheon | Sophia Mueller-Bryson

Wolfson Building, 1021

Behind the Campaign: Negotiating Identity in Advertising Practice Broadly, while extensive research has been conducted on consumer responses to advertising, comparatively little attention has been given practitioner perspectives. Within this underexplored domain, one area of growing interest concerns the construction of professional identities. Existing studies suggest that the industry has crafted a demographic profile of the “ideal” worker, prioritizing certain characteristics over others. This presentation will explore research on the experiences of those who do not fit the industry’s glass slipper, and consider the implications for employees, organizations, and society [...]

Road to the AD Awards

Shoma Hall, CIB 3053 5100 Brunson Dr., Coral Gables, United States

Join us for an energetic panel featuring award-winning advertising professionals as they spill their secrets, share real stories, and drop the kind of career advice you won’t find in a textbook. Come get inspired, make connections, and see what it really takes to make your mark in the creative industry! Please RSVP by October 15th to reserve your seat. P.S. don't forget to come in your best Miami Glam spark and shine.

Brown Bag Luncheon | Rachel Reis Mourão

Wolfson Building, 1021

Media and backlash movements: A Global and Holistic Research Perspective Since 2010, backlash movements with retrograde objectives have gained global traction, advocating for the reversal of rights and a return to prior social conditions often marked by nationalism, xenophobia, racism, and anti-democratic goals. This presentation explores the role of the news media in contextualizing such movements and fostering democratic stability. I will use the cases of Brazil and the US to highlight the importance of centering research in countries with a press that has long dealt with authoritarian or semi-authoritarian [...]