Campaigns Class

In this senior capstone course, students create a comprehensive advertising campaign for a real client. They conduct both secondary and primary research, engage in strategic planning, and develop creative executions while selecting and executing media strategies. Emphasizing teamwork and professional presentation, students apply theoretical principles and audience research to influence attitudes and behaviors, culminating in a detailed written campaign plan.

Depending on the client’s needs, the class may include the following in their campaign:

Interested in having a PR or Advertising Campaigns class work with your company? Contact the Department of Strategic Communication Chair, Dr. Sunny Tsai at wanhsiu@miami.edu for more information.