Public relations is an arena of strategic communication that focuses on the free placement of messages in the media through media releases, editorial content, and promotion. Both a major and a minor are offered in Public Relations.
Classroom requirements reflect the importance of research, computers, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.
Students create and execute PR campaigns in a senior-level campaigns class. Demand for PR interns is high, and the internship and practicum programs for up to four semesters provide students ample opportunity to work within a professional environment after being admitted to the major.
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Advertising Students Win NSAC Fourth...
Thursday, April 30, 2015
For the fifth year in a row, School of Communication students took first place in the National Student Advertising Competition Fourth District of the American Advertising Federation held April 18 in Orlando. Under the direction of faculty advisors Meryl Blau and Melissa Jane Barnes, the team beat...
UM School of Communication Students W...
Tuesday, March 10, 2015
How 25 Hours Without Sleep Produces P...
Friday, February 13, 2015
Latest EventsView All
Fall Career Expo & Graduate Fair
Friday, September 18, 2015 - 2:00pm to 6:00pm
Career Expo is University of Miami's signature recruiting event which allows students to meet representatives from a variety of industries. This is a great way to explore post-graduation options and full-time job opportunities both locally and nationally. Students from all majors and class levels...
Featured ProjectsView All
PR Students Work Annual Cadillac Championship
PREP, Cadillac Championship
By Brenda McGrane and Brenda Hernandez The stylish, four-day sporting event built for golf-enthusiasts known as the 2015 WGC-Cadillac Championship took place March 5-8 at the Trump National Doral located at 4400 NW 87 Ave. While hundreds of fans gathered to greet their favorite PGA Tour players ...
The 31st Annual Miami Book Fair International
PREP, Miami Book Fair International
The Great Grove Bed Race
the great grove bed race, PREP
The University of Miami, School of Communication Strategic Communication Department holds a student showcase at the conclusion of each academic calendar year. The annual show provides a platform for students in Advertising and Public Relations to showcase their classwork or work created at internships that is then reviewed and judged by professionals.
Featured CoursesView All
Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.
An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.
An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.
The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.
Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.
Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
Students select an internship in the field of public relations for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
This course introduces students to research-based strategy development and planning at the core of public relations practice.
A seminar to examine the role of public relations in American political campaigns.
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