Public relations is an arena of strategic communication that focuses on the free placement of messages in the media through media releases, editorial content, and promotion. Both a major and a minor are offered in Public Relations.
Classroom requirements reflect the importance of research, computers, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.
Students create and execute PR campaigns in a senior-level campaigns class. Demand for PR interns is high, and the internship and practicum programs for up to four semesters provide students ample opportunity to work within a professional environment after being admitted to the major.
Recent NewsView All
A Conversation with Ron Meyer, Vice C...
Tuesday, September 30, 2014
Ron Meyer, one of the most influential executives in Hollywood, is coming to the School of Communication on Monday, October 13 at 10:00 AM (Shoma Hall - CIB 3053). Ron Meyer is Vice Chairman of NBCUniversal. He provides strategic guidance and counsel on all aspects of the company, including its ...
Richter Library Launches Subject Guid...
Monday, September 15, 2014
Places & Spaces: Mapping Science...
Thursday, August 28, 2014
Latest EventsView All
This is how we roll!
Friday, October 3, 2014 - 1:00pm
PRSSA hosts the Hamster Ball on the Foote Green in front of the Richter Library 1-3 p.m. Thursday, Oct. 2. Get inside a human-size hamster ball and run, roll or race for $5. Get free samples of Core Power, Coca Cola's workout replenishment drink. It will be an afternoon full of entertainment! ...
NBS Info Session
Wednesday, September 17, 2014 - 6:30pm
PRSSA’s First Meeting
Tuesday, September 16, 2014 - 7:30pm
Featured ProjectsView All
The Promise of Miracles
PREP, Miami Children’s Hospital Foundation
Its 6:30 a.m. The crowd lingers as we witness the morning sun graciously greeting the rising sun. You can feel the warm embrace from the early glow and somehow cradled within that hold is the promise of miracles. It is the fourth annual Miami Children’s Hospital Foundation (MCHF) 5K and Universit...
World Golf Champions Cadillac Championship
pga, championships, golf, cadillac
Florida Panther's Training Camp/Tournament
Florida Panthers, hockey
Featured CoursesView All
An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.
Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.
An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.
An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.
The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.
Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.
Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
Students select an internship in the field of public relations for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
This course introduces students to research-based strategy development and planning at the core of public relations practice.
A seminar to examine the role of public relations in American political campaigns.
This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.
View Full Profile
View Public Relations Faculty