Public relations is an arena of strategic communication that focuses on the free placement of messages in the media through media releases, editorial content, and promotion. Both a major and a minor are offered in Public Relations.
Classroom requirements reflect the importance of research, computers, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.
Students create and execute PR campaigns in a senior-level campaigns class. Demand for PR interns is high, and the internship and practicum programs for up to four semesters provide students ample opportunity to work within a professional environment after being admitted to the major.
Recent NewsView All
UM School of Communication Students W...
Tuesday, March 10, 2015
Mailers, apps and marketing campaigns characterized by their innovation led to School of Communication students taking home six gold and eight silver local ADDY awards. Students used skills learned in the classroom to take on corporate clients by creating campaigns for Mary Kay, Maker’s Mark and ...
How 25 Hours Without Sleep Produces P...
Friday, February 13, 2015
Making O.riginals with a Personal Tou...
Thursday, November 20, 2014
Latest EventsView All
2015 P&G Alumni Network Global Conference
Friday, May 15, 2015 - 7:30am to 5:00pm
This year’s conference will feature a dedicated program for the “Next Generation,” young adults aged 18 to 29 years old. Get insights and advice from some of the brightest minds in business, as well as an unparalleled networking opportunity. The event takes place on Friday, May 15 from 7:30 a.m. ...
Senior Mwambo Graduation Ceremony
Thursday, May 7, 2015 - 2:00pm
“La Belle Vie: The Good Life” and "Papa Machete"
Monday, April 20, 2015 - 7:00pm
Featured ProjectsView All
PR Students Work Annual Cadillac Championship
PREP, Cadillac Championship
By Brenda McGrane and Brenda Hernandez The stylish, four-day sporting event built for golf-enthusiasts known as the 2015 WGC-Cadillac Championship took place March 5-8 at the Trump National Doral located at 4400 NW 87 Ave. While hundreds of fans gathered to greet their favorite PGA Tour players ...
The 31st Annual Miami Book Fair International
PREP, Miami Book Fair International
The Great Grove Bed Race
the great grove bed race, PREP
Featured CoursesView All
An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.
Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.
An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.
An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.
The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.
Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.
Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
Students select an internship in the field of public relations for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
This course introduces students to research-based strategy development and planning at the core of public relations practice.
A seminar to examine the role of public relations in American political campaigns.
This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.
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