Public relations is an arena of strategic communication that focuses on the free placement of messages in the media through media releases, editorial content, and promotion. Both a major and a minor are offered in Public Relations.
Classroom requirements reflect the importance of research, computers, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.
Students create and execute PR campaigns in a senior-level campaigns class. Demand for PR interns is high, and the internship and practicum programs for up to four semesters provide students ample opportunity to work within a professional environment after being admitted to the major.
Recent NewsView All
Richter Library Launches Subject Guid...
Monday, September 15, 2014
Terri Robar, Social Sciences Librarian at the Richter Library, created an online Media Management Subject Guide to tailor library resources to the needs of Media Management students. This guide lists relevant books, databases, videos, and websites for the areas of media research, programming, ent...
Places & Spaces: Mapping Science...
Thursday, August 28, 2014
SoC Welcomes New Faculty
Monday, August 25, 2014
Latest EventsView All
NBS Info Session
Wednesday, September 17, 2014 - 6:30pm
Learn how you can join the National Broadcasting Society in Atlanta to network with professionals in your field. The info session will be held in CIB 4053 on Wednesday, September 17, from 6:30-7:00 p.m. All majors are welcome!
PRSSA’s First Meeting
Tuesday, September 16, 2014 - 7:30pm
Employer Practice Interviews and Résumé Critiques (EPIC)
Thursday, September 11, 2014 - 9:00am
Featured ProjectsView All
World Golf Champions Cadillac Championship
pga, championships, golf, cadillac
The 2014 PGA TOUR WCG Cadillac Championship took place at the Trump National Doral on March 3-9. The University of Miami PREP students began working with the local offices in January to promote the tournament at events and gatherings throughout South Florida. During the week of the Cadillac Cham...
Florida Panther's Training Camp/Tournament
Florida Panthers, hockey
NASCAR Championship Weekend
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Featured CoursesView All
An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.
Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.
An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.
An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.
The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.
Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.
Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
Students select an internship in the field of public relations for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
This course introduces students to research-based strategy development and planning at the core of public relations practice.
A seminar to examine the role of public relations in American political campaigns.
This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.
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