Electronic Media, B.S.C.

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Tell a Story. Change the World.

The Electronic Media major offers students the opportunity to customize their communication interests.

While many students focus on media production, others complete a mix of production and industry-related course work. Typically students take elective courses from several programs offered by the School of Communication. In addition to formal classroom work, all students within the program are encouraged to become involved in UMTV, the school’s cable television channel and WVUM-FM, the university’s student-run radio station serving South Florida.

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Study and practice in the major forms of spoken and written communication in the context of businesses and other professional organizational settings.

Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.

Planning and execution of complex field, studio, and multimedia production in a variety of lengths and formats. High level skills in television control room situations and non-linear editing will be used to produce audio, video, and online content.

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.

Survey of qualitative and quantitative research methods used to collect and ana lyze data on broadcast, cable and online audiences. Course also covers theories to explain how electronic media influence individuals and society. Practice in conducting small-scale audience measurement is included.

Introduction to effective audience communication including theory and extensive practice in oral presentations.

This capstone course focuses on strategic decision-making involved with developing and managing electronic media enterprises. The course concludes with student entrepreneurs generating comprehensive business plans for a proposed media enterprise. Although intended primarily for media management majors, other qualified students may be admitted with permission of instructor.

Gathering and preparation of news stories for presentation in news programs. Includes field reporting, editing, preparation of visual and aural elements, writing, producing and performing for on-air presentation.

Introduction to communication concepts and skills involved in on-camera duties such as anchoring, interviewing and live reporting.

This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.