The Electronic Media major offers students the opportunity to customize their communication interests.
While many students focus on media production, others complete a mix of production and industry-related course work. Typically students take elective courses from several programs offered by the School of Communication. In addition to formal classroom work, all students within the program are encouraged to become involved in UMTV, the school’s cable television channel and WVUM-FM, the university’s student-run radio station serving South Florida.
The University of Miami’s Emmy Award-winning, student-run cable TV station. Guided by SoC faculty, UMTV produces weekly newscasts and a variety of programming, including a live newscast, a weekly sports show, a late night comedy show, and a Spanish-language news program. In addition to airing in the Coral Gables area, shows are also streamed live and archived online at umtv.miami.edu.
An Associated Collegiate Press Hall of Fame Newspaper, The Miami Hurricane is the University of Miami’s campus newspaper produced by students that includes news, sports, opinion and entertainment sections. The Hurricane is published twice a week and is also available online at http://www.themiamihurricane.com.
An Award-winning, student-run radio station broadcasting from the University of Miami throughout South Florida and streaming worldwide on wvum.org, WVUM plays a variety of music, including alternative, world, hip hop, techno and more. The station also produces news and information programming, including sports broadcasts and a political affairs show. Students participate as DJ’s, newscasters, station managers, ad sales reps, and more.
The University of Miami’s Ibis yearbook, made its debut in 1927 at the end of the University’s first year. In the foreword of the first yearbook, the strength and spirit of those pioneering students rang out: “We have no traditions to follow, no precedents to guide us in our venture into the realms of education…. We are constructing this yearbook for the purpose of making permanent record of accomplishments of our first year.” The Ibis has been published annually since that first year and has grown considerably. The most recent volume of the Ibis was 480 full color pages, and created by staff of nearly fifty.
Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.
Planning and execution of complex field, studio, and multimedia production in a variety of lengths and formats. High level skills in television control room situations and non-linear editing will be used to produce audio, video, and online content.
Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.
Economic concepts, practices, and issues as they relate to the mass media industry.
Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.
Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.
Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.
Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.
This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.
This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.
Gathering and preparation of news stories for presentation in news programs. Includes field reporting, editing, preparation of visual and aural elements, writing, producing and performing for on-air presentation.
Introduction to communication concepts and skills involved in on-camera duties such as anchoring, interviewing and live reporting.