Electronic Media, B.S.C.

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Tell a Story. Change the World.

The Electronic Media major offers students the opportunity to customize their communication interests.

While many students focus on media production, others complete a mix of production and industry-related course work. Typically students take elective courses from several programs offered by the School of Communication. In addition to formal classroom work, all students within the program are encouraged to become involved in UMTV, the school’s cable television channel and WVUM-FM, the university’s student-run radio station serving South Florida.

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Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.

Planning and execution of complex field, studio, and multimedia production in a variety of lengths and formats. High level skills in television control room situations and non-linear editing will be used to produce audio, video, and online content.

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Economic concepts, practices, and issues as they relate to the mass media industry.

Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.

Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.

Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.

Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.

This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.

This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.

Gathering and preparation of news stories for presentation in news programs. Includes field reporting, editing, preparation of visual and aural elements, writing, producing and performing for on-air presentation.

Introduction to communication concepts and skills involved in on-camera duties such as anchoring, interviewing and live reporting.