Students may pursue a degree in one of three curricular tracks: advertising creative, advertising management, and general advertising. Students in all three tracks will learn how to create an effective, strategically sound advertising campaign for a real-world client.
In addition to our exciting and contemporary curriculum, the Advertising program also offers students the chance to engage in out-of-the-classroom experiences to enrich their education. For example, qualified students may elect to participate in the internship program, which provides the opportunity to work in the professional community in the Greater Miami area or other regions. UM Advertising students regularly complete internships with major advertising agencies such as Crispin Porter + Bogusky, Ogilvy & Mather, Leo Burnett, Beber Silverstein, Zubi Advertising, Alma DDB, and Young and Rubicam, among others. In addition, our students have interned at exciting places such as Cosmopolitan, and Glamour magazines, the Rachael Ray Show, MTV, Stella McCartney, and Universal Music Latin Entertainment.
Recent NewsView All
Making O.riginals with a Personal Tou...
Thursday, November 20, 2014
What started as a hobby for advertising graduate Olga Martinez has turned into a small business that has captured the hearts of children and parents all over Miami. As a favor in 2009, Martinez was asked to draw a cartoon resembling her cousin so she could have stickers to decorate birthday gift...
A Conversation with Ron Meyer, Vice C...
Tuesday, September 30, 2014
Richter Library Launches Subject Guid...
Monday, September 15, 2014
Latest EventsView All
SND iPad Tablet Quick Course
Friday, December 5, 2014 - 12:00pm
Forty million tablet devices were sold in 2012, and the introduction of the iPad mini and similar 7" tablets as well are reopening doors for design and the news industry. The Society for News Design (SND) will be offering free training in iPad/Tablet design to UM participants. Participants will h...
PRSSA's "Yoga on the Green"
Thursday, December 4, 2014 - 1:30pm
Conversation with Humanity in Action Fellow, Fryda Guedes
Tuesday, December 2, 2014 - 2:00pm
Featured WorkView All
mary kay, the skinny dip challenge, nsac
When students on the School of Communication's National Student Advertising Competition team were tasked with targeting millennials for storied cosmetics brand, Mary Kay, they decided to take big risks, said Kelly Smith, B.S.C. '14, a creative director for the team. The team developed The Skinny...
annual event, non-profit, 25-hour
Featured CoursesView All
Students will learn to approach advertising problems at both micro and macro le vels from the perspective of a manager in charge of solving such problems. Emp hasis will be on problem identification, development of alternative strategies to solve problems, tactics for executing strategies, and evaluation of proposed solutions.
An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.
This course will explore advertising in a global marketplace. Emphasis will be placed on understanding cultural differences as they relate to international advertising planning, as well as techniques for gathering secondary and primary data on international markets and consumers.
An introduction to the principles and concepts of advertising media planning including media selection, media plan development, forecasting, and budgeting.
This course will assist students in putting together a professional-quality adv ertising portfolio of their work.
An introduction to the principles and practice of advertising in a free-market economy. Students will be introduced to several areas of advertising including account planning, creative strategy, media planning, research methods, consumer behavior, and integrated marketing. Emphasis on cultural, social, ethical, and regulatory aspects of advertising.
Introduction to writing for the business side of advertising. This course will prepare students to write and create comprehensive reports and prepare present ations related to the business of account planning including research, creative strategies, and media planning.
This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.
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