Advertising, B.S.C.

You are here

slider image slider image slider image slider image slider image

Strategic Acumen

The Advertising program at the University of Miami offers students a strong foundation in the fundamentals of advertising, while at the same time, allowing them to specialize in the area of the advertising business that best suits their skills and talents.

Students may pursue a degree in one of three curricular tracks: advertising creative, advertising management, and general advertising. Students in all three tracks will learn how to create an effective, strategically sound advertising campaign for a real-world client.

In addition to our exciting and contemporary curriculum, the Advertising program also offers students the chance to engage in out-of-the-classroom experiences to enrich their education. For example, qualified students may elect to participate in the internship program, which provides the opportunity to work in the professional community in the Greater Miami area or other regions. UM Advertising students regularly complete internships with major advertising agencies such as Crispin Porter + Bogusky, Ogilvy & Mather, Leo Burnett, Beber Silverstein, Zubi Advertising, Alma DDB, and Young and Rubicam, among others. In addition, our students have interned at exciting places such as Cosmopolitan, and Glamour magazines, the Rachael Ray Show, MTV, Stella McCartney, and Universal Music Latin Entertainment.

Recent News

View All

Latest Events

View All

Featured Courses

View All

Students will learn to approach advertising problems at both micro and macro le vels from the perspective of a manager in charge of solving such problems. Emp hasis will be on problem identification, development of alternative strategies to solve problems, tactics for executing strategies, and evaluation of proposed solutions.

An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.

This course will explore advertising in a global marketplace. Emphasis will be placed on understanding cultural differences as they relate to international advertising planning, as well as techniques for gathering secondary and primary data on international markets and consumers.

An introduction to the principles and concepts of advertising media planning including media selection, media plan development, forecasting, and budgeting.

This course will assist students in putting together a professional-quality adv ertising portfolio of their work.

An introduction to the principles and practice of advertising in a free-market economy. Students will be introduced to several areas of advertising including account planning, creative strategy, media planning, research methods, consumer behavior, and integrated marketing. Emphasis on cultural, social, ethical, and regulatory aspects of advertising.

Introduction to writing for the business side of advertising. This course will prepare students to write and create comprehensive reports and prepare present ations related to the business of account planning including research, creative strategies, and media planning.

This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.