The primary objective of this paper is to research social media marketing. It scrutinizes both traditional marketing techniques and social media marketing techniques. Ultimately, it [...]

The primary objective of this paper is to research social media marketing. It scrutinizes both traditional marketing techniques and social media marketing techniques. Ultimately, it [...]
The purpose of this paper is to research and discuss the exponential growth and explosion of the app TikTok. TikTok, owned by Chinese parent company [...]
The purpose of this paper is to explore the growth of the video streaming industry by analyzing the costs and benefits of over-the-top services. Specifically, [...]
This paper examines the effect of social media, specifically engagement rates for Facebook, Instagram, and Twitter on box office revenue. Larger engagement rates lead to [...]
About Since 2016, the Media Management Association (MMA) Awards has recognized outstanding undergraduate and graduate student works (i.e., major student papers and projects, including creative [...]
About The Media Management Association (MMA) Awards recognize outstanding undergraduate student works (i.e., major student papers and projects, including creative productions) related to media management. [...]
Students from the University of Miami School of Communication advertising program created a new font, Roboto Curvy, a body-positive typeface from the curves of women. [...]
In 2020, Professors Paul Driscoll and Michel Dupagne updated their chapter about multichannel television services in the 17th edition of Communication Technology Update and Fundamentals, [...]
Serious games have significant potential to impact health beliefs and attitudes because players can test out new ideologies within a game, without the high risk [...]
A documentary exploring some of Florida's invasive animal species. Written, shot and edited by Marwan Enezi. Florida's warm climate, long coastline, and status as a [...]
SwampScapes is an immersive documentary (360º video) of Florida’s most endangered ecosystem: the Everglades. The film transports participants to seven diverse ecosystems offering an intimate [...]