Due to the exciting growth of our business, BODEN, an award-winning, independent communications powerhouse, is seeking an experienced Influencer Marketing Manager to join our team. This is a strategic, client-facing role for someone who thrives at the intersection of influencer marketing, relationship building, and campaign execution.
What You’ll Do
● Lead creator marketing strategy and execution across a portfolio of agency clients.
● Develop thoughtful creator recommendations aligned with brand objectives, target audiences, budgets, and campaign goals.
● Research, identify, recruit, negotiate, and manage relationships with influencers across paid, earned, and gifting programs.
● Present influencer strategies and recommendations to clients, clearly articulating the rationale behind each selection and adhering to vetting criteria.
● Negotiate partnership terms and review influencer agreements to ensure campaign expectations and deliverables are met.
● Manage campaign timelines from creator sourcing through content approvals, launch, and reporting.
● Review influencer content to ensure it aligns with campaign objectives, brand guidelines, and contractual requirements.
● Analyze campaign performance and present actionable insights and recommendations to clients.
● Stay ahead of platform updates, emerging creator trends, and new opportunities to bring innovative ideas to clients.
● Contribute to new business pitches, campaign presentations, case studies, and agency thought leadership.
● Develop influencer-focused strategies that incorporate emerging social platforms, technologies, and creative formats.
● Build and maintain strong relationships with influencers, talent managers, and industry partners.
● Collaborate cross-functionally with account, social media, PR, creative, and digital teams to deliver integrated campaigns.
● Serve as the day-to-day influencer marketing lead for assigned accounts.
● Mentor and support junior team members, helping develop their strategic thinking and execution skills.
What We’re Looking For
● 5+ years of influencer marketing experience, preferably within an agency environment.
● 1-2 years of experience managing or mentoring junior team members.
● Experience and knowledge of multicultural industry (Spanish speaking is a plus)
● Proven experience developing and executing influencer campaigns from strategy through reporting.
● Strong understanding of influencer marketing across Instagram, TikTok, YouTube, Facebook, and emerging social platforms.
● Experience negotiating influencer partnerships, reviewing contracts, and managing creator relationships.
● Excellent presentation and client communication skills with the ability to confidently lead conversations.
● Strong analytical skills with experience translating campaign performance into meaningful client insights.
● Highly organized with exceptional project management skills and the ability to manage multiple campaigns simultaneously.
● A proactive, collaborative mindset and the ability to work independently in a fast-paced agency environment.
● Passion for social media, influencer culture, and staying ahead of industry trends.
● Experience working with CPG, food & beverage, lifestyle, franchise, technology and/or health and wellness is a plus.
● Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
● Ability to work a hybrid schedule with three days per week in our office (Miami) or remote options are available
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