Project Description
This research explores the transformative role of artificial intelligence (AI) in broadcast news, examining how it reshapes production, distribution, and audience engagement amid declining traditional viewership. The study identifies AI as a tool for efficiency, personalization, and enhanced reporting, crucial for reaching digital-savvy audiences. However, AI’s applications also present ethical challenges, such as potential biases, job displacement, and risks to journalistic integrity. The findings from this literature review indicated that a hybrid model, combining AI with human oversight, could help traditional news networks adapt, allowing them to remain competitive in a media landscape increasingly dominated by digital platforms.
Name of Student
Luis E. Alvarado Jimenez
Program
Media Management
