Media Management, B.S.C.

Learn leadership, distribution, and to research across media industries while gaining real-world experience.

Get Involved

Join student media organizations such as WVUM, UMTV, and the Media Management Association.

Study in LA

Travel to Los Angeles to study and work alongside industry professionals.

Major or Minor

Both a major and a minor are offered in Media Management.

Your Path to Media Leadership

The Media Management, B.S.C. program offers a broad understanding of media industries and operational aspects such as entrepreneurship, strategy and distribution. Students hone their skills through practical experiences including campus media, internships, and the Los Angeles program, as well as plenty of opportunities for networking with successful UM alumni.

Explore some of the featured courses:

This course examines the relationship between sports and the media, including stakeholders and the financial component of sports and media, sports production and content, and sports media audience. The course provides an understanding of the social and economic relationships between sports and media and the effects those relationships have on sports consumers.

This course covers the various aspects of the distribution process for films and television programs through conventional and emerging channels.

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.

Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.

Ana Francois

Coordinator
a.francois@miami.edu

Related Minors

Broadcast Journalism
Hispanic Media
Journalism
Media Management
See all minors

Journalism student Emmi Velez shares her hands-on experience at the University of Miami’s popular alternative radio station. WVUM is a student-run radio station and just one of many student media outlets where ‘Canes gain professional experience right on campus.

Study Away Spotlight

Semester in Los Angeles

Open to juniors and seniors, the UMLA experience allows students to integrate themselves into the LA film and TV industry for 14 weeks. Students gain professional experience through a 6-credit internship and 15 credits of industry-related courses.

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