Behind the Campaign: Negotiating Identity in Advertising Practice Broadly, while extensive research has been conducted on consumer responses to advertising, comparatively little attention has been given practitioner perspectives. Within this underexplored domain, one area of growing interest concerns the construction of professional identities. Existing studies suggest that the industry has crafted a demographic profile of the “ideal” worker, prioritizing certain characteristics over others. This presentation will explore research on the experiences of those who do not fit the industry’s glass slipper, and consider the implications for employees, organizations, and society [...]